SUMMER CAMPAIGN BRANDING MATERIALS:

Design Elements

CHALLENGE DETAILS: Increase your visits to [solidcore] throughout the summer months for a chance to win an all-expenses paid trip to LA and a suite seat concert experience to see Beyonce. Each visit = 1 entry to win. Clients will choose their visit goal of 8,12 or 16 visits (minimum 8 visits to qualify).

REFERENCE VIDEOS FOR INSPIRATION OR TONE: 

• Past in-feed Challenge Post
• Past IG Story Challenge Highlight

Beyoncé is the undisputed queen of pop, constantly pushing boundaries - not unlike [solidcore], constantly pushing you to build the strongest version of yourself. [solidcore] is a 50 minute, full body, strength training workout. It's an entirely immersive experience – held in a dimly-lit room under blue lights, fueled by energizing music, and led by an experienced coach who offers personalized instruction. This summer [solidcore] is challenging it's members to move into strength through their Irreplaceable Summer Challenge, the grand prize being an all-expenses-paid trip to Los Angeles, with a suite at what will be an unforgettable Beyoncé concert experience. We're looking for talented graphic artists to build out a small suite of social content to get their clients excited, and keep them motivated throughout the challenge.

The challenge itself asks that clients increase their visits to [solidcore] throughout the summer months, choosing a visit goal of 8,12, or 16 visits, with a minimum of 8 visits to qualify. For each [solidcore] visit, clients get one entry into the challenge. That's all something that you'll need to communicate in your content, and as Beyonce is a major focal point of this challenge, we'd like to see that messaging paired with subtle nods to her lyrics and albums through the visuals and copy. Obviously, you CANNOT use actual Beyoncé imagery or music due to copyright issues, and while we wouldn't mind seeing short snippets of her lyrics quoted throughout, this shouldn't be the focus of any of your designs either. The real success in this project will be in finding clever ways to blend the [solidcore] brand voice with Beyoncé lyrics and elevate them both. 

[solidcore] has provided these photo stills from their current campaign that you can use in your designs. Due to the fast-moving nature of this project, we've broken the deliverables into three batches, which we've broken down HERE. Announcement posts are meant to do just that: let people know about the challenge in an exciting way. The awareness post will be used to continue this momentum, eye-catching imaging that get more people excited about the challenge. Then we have the motivation posts which are meant to challenge those who are already engaged in the challenge to push harder to finish strong. Finally, the announcement post will be updated with the winner's name and should celebrate everyone who came out to participate and get the winners excited to see the Queen Bey herself. 

The first batch will need to be delivered by Friday June 16th, so we are requiring that you submit a proof of concept / first draft of an image for the [1x1 in-feed contest announcement post]. This proof of concept is ultimately more about the design than the copy as the brand will be providing their feedback on greenlight. It should be an elevated design that excites and informs, and something that you'll continue to build off in the remainder of the deliverables.

With that proof of concept, you can move right into revisions if greenlit. Check out more information in the Background, and for any questions or other project updates, check out the Project Forum.

 

DELIVERABLES: There are 10 total video assets.

• One static image for IG in-feed (1x1)
• Three up to :20 videos for IG in-feed/Reels (9x16)
• Six Static images for IG Stories (9x16)

 

TIMELINE: HERE

 

EXPOSURE: We anticipate content will be used on the platforms listed below, but if casting talent, please be sure your talent reviews the required Talent Release, as it is not limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices page.

• Instagram

 

TARGET AUDIENCE:

• Predominately female, without excluding male clients
• Ages 18-35
• Affluent

 

TONE: Premium, clean, strong, exciting

 

EXECUTIONAL MANDATORIES: 

• All copy must be lower case.
• There are only select words that we bracket, and when we use these words, we always bracket them. See the brand book for more.
• Use [solidcore] blue color to provide emphasis.
• DO NOT use any imagery of Beyoncé, her albums, or use any of her music.

 

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects on our platform do move forward, we will notify you in the event the Sponsor decides not to fund any submissions via the project forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and the project team.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed out in the Deliverables.
  
  
• TREATMENT (REQUIRED): A more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables, both in terms of what we can expect to see, and how you’ll make it. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

• PROOF OF CONCEPT VIDEO (Required): Please submit one proof-of-concept static image (1x1) up to :20, illustrating how you might approach the information provided in the Objectives section.

• STORYBOARDS (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across. You can download the Tongal storyboard template here.

• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.