Everyone experiences difficult moments in life, but not everyone has access to the help they need or realizes that it is okay to seek help. BetterHelp is an affordable counseling service platform where individuals can get the help they need, the way they need it, from licensed and accredited professionals.

Working with Tongal, BetterHelp wants you to come up with some relatable, emotional concepts for a social media Ad that demands attention and encourages people to get the counseling support they need. There are many reasons it’s difficult to obtain assistance; whether it’s embarrassment, a lack of time, or financial resources, BetterHelp provides accessible and immediate professional help anywhere at any time.

What is Required to Submit your Concept:

250 Character Concept (Required) – Tell us your concept for a visually dynamic ad that empowers viewers in need to sign up for BetterHelp. Be specific and give us one example of how you will communicate the need for professional therapy in an empathetic way and how your concept will drive the viewer to sign up for BetterHelp.

Choose a concept that can be communicated in an instant (six-to-fifteen seconds) and without sound.  Think in simple visual terms.  Instead of a narrative story, think of an emotionally resonant image you can’t get out of your head. FB content performs differently from a TV commercial. Content on FB that jumps right to the punchline performs better than content with a multi-phase story with a build and a twist. For Facebook, people will tune out in under 3 seconds if they are not grabbed immediately. Further, over 80% of videos are watched without sound. 

Everything is on the table, whether it involves intense emotion, uplifting empowerment, animation, motion graphics, original footage, or something else - as long as it feels relatable for those in need, and treats them with the respect they deserve.

WHAT YOU NEED TO KNOW:

• The Sponsor has provided Communication Territories that your Concepts need to incorporate in the Objectives section (choose one of the Communication Territories to submit your Concept on, do not try and incorporate all).
• Include concepts for :06 - :15 second videos for Facebook and Instagram.

The goal of this Project is to inspire :06 - :15 Videos for Facebook that drive people, mostly women, to get the help they need through BetterHelp, an affordable online counseling platform available anytime, anywhere.  We want viewers to stop, reflect on how they KNOW that experience, and be motivated to immediately contact BetterHelp and get the help they need. 

--Success Metric:

• The success of the program will be measured by the number of people that sign up for BetterHelp’s services by viewing the videos created.

--Target Audience:

• Females (22-54) in rural areas
• These women may be emotionally reactive and vulnerable to stress.  In these situations, minor frustrations can become hopelessly difficult.

--BetterHelp Communication Territories:

• Common Emotional Problems
  1. Depression
  2. Anxiety
  3. Stress
  4. Self-Esteem
  5.  Separation

--Key Marketing Messages: Affordable. Discrete. Effective.

--Primary Audience: Females (22-54)

 

--Exposure: Facebook and Instagram

--Company Artwork & Logo: https://www.betterhelp.com/press-kit/

This Project consists of a Concept Phase. Be sure to read the following information carefully as well as the Official Rules.

 

PHASE 1: Concept – Tell us your Concept that immediately illustrate a relatable need for affordable counseling that empowers anyone to pursue professional help during life’s challenges in 250 characters or less. Remember, a Concept/Idea (What is an Idea Phase?) is not a detailed script; it is a spark of inspiration, or a distillation of what will happen in the Video. As always, Ideas should be clever and engaging. The four (4) winning Concept creators will receive $250 each.

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

2. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

3. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

4. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

5. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

6. Limit 5 submissions per member, per Phase.

7. You must be at least eighteen (18) years or older to enter.

8. You must be a resident of the U.S. or U.S. territory to be eligible.

9. You will need to submit the standard Tongal W-9, Winner Affidavit, and IP Assignment.

10. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.