Seriously, the company behind the addictively fun mobile game Best Fiends, is looking for creative ideas on how they can capture attention over the radio, and convince listeners to download the Best Fiends game on their phones right now, for free. Think about the limitations of the radio platform, and how your idea might be able to use that as a strength. Best Fiends ads typically play on country or pop hits stations, so be sure to keep that in mind, and think about how your idea might cater to those stations. 

Your ideas can revolve around one of the below formats:

• Standalone brand spot - What could this look like if it was a standalone advertisement for Best Fiends?
• Fun, scripted endorsements from radio personalities/DJs - How can your idea include fun ways for local or national DJs & radio personalities to endorse Best Fiends, and convince people to download the game? It doesn't need to be for a specific DJ. It should be broad enough that it can apply across a variety of personalities. 

 

EXPOSURE:

• US Radio Stations
• Best Fiends ads typically play on country & pop hits stations

 

TARGET AUDIENCE:

• Core demo: Women 25-54
• Secondary demo: Women & Men - 18-50

 

TONE:

• Think along the lines of Minions or The Simpsons; funny, but subversive and playful

 

EXECUTIONAL MANDATORIES: 

• Ideas MUST drive viewers to download the game.
• Ideas must be executable within :15-:30 seconds.

Tell us your idea in 250 characters or less. This idea should be a distillation of what you envision for the final product. Your submission must explain your concept for a new Best Fiends :15-:30 radio ad.  Be sure to check out the Project Brief for insight into what the Sponsor is looking for. 

• TITLE (REQUIRED): 50 characters or less titling your submission.
  
  
• IDEA (REQUIRED): 250 characters or less synopsizing your idea.

• CONCEPT TERRITORY (REQUIRED): Select whether your idea is for a Standalone Brand Spot or Scripted Endorsement from a Radio Personality/DJ. 

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
2. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
3. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
4. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
5. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
6. Limit 5 submissions per member, per Phase.
    
7. You must be at least thirteen (13) years or older to enter.
   
   
8. The Sponsor reserves the right to repost the contest.
   
   
9. Creators of selected submissions must provide the standard Tongal W-9, Winner Affidavit, and IP Assignment.
   
   
10. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.