Seriously, the company behind the addictively fun mobile game Best Fiends, is considering launching a new crafting & DIY series on YouTube, and is looking to the Tongal community to produce a pilot episode, with an opportunity to potentially produce the full first season. The pilot episode (any any subsequent episodes) will be a 1-3 minute video showing how to make a Best Fiend DIY or craft project. The video should follow the same pace as Seriously's popular cooking series Best Fiends Bites (also #MadeOnTongal), by breaking down the steps to make each craft (though not necessarily in the same format!).
The pilot episode will focus on an easy to replicate Fiend Halloween costume. This costume can be for a child, an adult, or even a pet! The choice is up to you. More information in the Executional Mandatories section below!
DELIVERABLES:
- One pilot episode at 1-3 minutes in length
- One 15-Second 1:1 "Coming Soon" trailer
- One 15-Second 1:1 "Watch Now" trailer (This can be the same as the above, but with different copy)
- One 16:9 style frame of the finished costume (With and without copy labels for Pinterest)
- One 1:1 style frame of the finished costume (With and without copy labels for Pinterest)
- Eight 16:9 stills from the finished video
TIMELINE: For the full project timeline, please see the Assets tab.
EXPOSURE:
- YouTube (Episodes)
- Social Media (Trailers)
- Best Fiends Mobile Games
Please check out this page for more information on Social Media best practices.
TARGET AUDIENCE:
- Current Best Fiends players, women and men, who are 18-50
- Crafting & DIY enthusiasts
TONE:
EXECUTIONAL MANDATORIES:
- This is an Open Bid project, so you will get to set your own budget proposal for a full 8-episode season within the range of $15-25K. Your budget proposal should also list your estimated cost per episode including the cost for the pilot. The Sponsor is interested in seeing tiered pricing options, so please feel free to submit various versions of your pitch at budget, target, and reach price points within that price range.
- Filmmakers will be responsible for making the crafts shown in the video, with designs subject to Sponsor approval
- Your treatment should detail which costume you plan to make for the pilot episode, as well as 3-4 other potential craft ideas you would make in a season. To help you think about this, we've included some potential craft ideas below. Please be sure to come up with your own craft ideas - they should NOT overlap with these:
- Custom iPhone cases
- Nail Designs
- Decorative Planters
- The pilot must be based on an easy to replicate Fiend Halloween costume. Which Fiend you choose, and who the costume is for - a child, and adult, or even a pet - is up to you! You can check out all of the Fiend characters here.
- The pilot (and any subsequent episodes) should be straightforward enough for viewers to follow along at home, with steps that should be achievable in a 1-3 minute video.
- The pilot (and any subsequent episodes) should be live action.
- The pilot (and any subsequent episodes) can be hosted or non-hosted. If hosted, casting approval will be a requirement in the pre-production phase.
- The series does not have to be stop motion or shot from above, but be sure to check out the Best Fiends Bites cooking series for some ideas of pacing.
By participating in this Open Bid project, creators acknowledge that the Sponsor is under no obligation to greenlight a Bid. Though most Open Bid projects on our platform do move forward with a greenlit Bid, we will notify you in the event the Sponsor decides not to fund any Bids via the Project Forum. Regardless of the result, all Open Bid submissions will be reviewed and evaluated by the Sponsor and the Project Team.