For this project, our Mystery Sponsor is a client in the beauty space and they're currently working with one of their agencies on an exciting new brand anthem video for one of their male-focused product lines. This will involve a large live action shoot. It will be anchored by a :30 anthem video, but it will also be supported by a large suite of supporting assets, including some still photos, and some bespoke social-first content. The specific creative approach and storyboards are still being finalized by the agency, but you will work with Tongal, the sponsors, and their agency to further develop the storyboards and the creative to ensure that we're bringing something truly special to life. The budget is still being determined but will likely be at minimum $200k.
The goal of this project then is to find someone that can handle a large scale production, and work within the framework developed by the sponsor's agency. This is open to any filmmaker - domestic or international - to handle production as the shoot will need to be filmed outside of the United States. We assume that may mean Canada or Mexico, but we're open to the UK or Europe, or other international locations. No additional funds will be provided for travel or accommodations though, so if you're not local to an international location, you should keep the budget in mind and account for that when thinking about crewing up and proposing a creative approach. You'll also need to think about casting for the US market, so any city that you select should be a major metropolitan location with ready access to an appropriate casting pool. We want to find someone who can create modern and visually striking content that can stand out in the streaming ad space, and feel innovative and energetic. As this brand is within the male beauty space, and targeting a more youthful demographic, we want to capture attitude, give the content a fashionable & premium feeling, an bring an overall sense of stylish rebellion. Visuals will need to be sleek, bold, and even a little high-concept, and the video will be punctuated by direct messaging with prominent brand visuals and product placement.
We expect - depending on where this ends up being shot - that there will be a large contingent of representatives from the sponsor, their agency, and Tongal who will physically be on set. You'll need to account for a robust video village, but you'll also need to maintain a remote feed for anyone that can't join in-person. As mentioned, this production needs to take place outside of the United States so coordinating a reliable remote feed, regardless of where it inevitably takes place, will be paramount.
If selected, you'll work closely with Tongal, sponsor, and their agency of record to develop a production approach that aligns with the provided creative, and all visuals that you are needed for your assets are captured on the day of the shoot.
We can't share more info publicly in the Pre-Pitch Phase, but if this all sounds interesting, please submit any past work that might be relevant to the beauty or personal care space or the types of higher-end productions we're looking for. You may also share any general info about your team and your capabilities, but nothing else is required - we don't want you spinning your wheels too much here.
In the Pre-Pitch Phase, four creators will be selected, and after signing an NDA, they will be provided with additional information about the mystery sponsor and the campaign, and will be able to submit a proper pitch.
For any questions or other project updates, check out the Project Forum.
DELIVERABLES: The final deliverables list is TBD.
EXPECTED TIMELINE: HERE
AI USAGE: You may not use AI generated visual or audio assets in your final content. However, for the purposes of your pitch and pre-production materials, you are welcome to use generative AI to create visuals, storyboards, animatics, proofs-of-concept, etc. that might help the Sponsor understand your vision for creating the final content. Additionally, assistive AI tools (e.g. object removal, compositing, color grading, sound mixing, subtitling, etc.) may be used in post-production to supplement your workflow. Please keep record of any AI usage deployed in your submissions in the event that the Sponsor requests AI disclosures. If you have questions about any specific usage or tool, please ask your Tongal producer.
By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.
In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period, but additional time may be required by the Sponsor, depending on any number of factors. Unless specifically requested, there's no need to include a budget with your submission.
PRE-PITCH PHASE:
In order to be considered for the Pitch Phase, you will need to submit samples of previous work, confirm your availability for production, and tell us why you are interested in submitting to this project. It’s your chance to raise your hand and say, “Hey, I’m available and I have this opportunity and want to learn more!”
PITCH PHASE:
BUILDING YOUR TEAM: Looking for help? Post crew and production opportunities connected to Tongal projects on Backlot - before or after the Pitch Phase. Backlot includes search tools to help you find collaborators and crew by role, skill set, location, and more, for productions of any size and type. Tongal also supports inclusivity in all productions, and strongly encourages you to hire diverse talent for your team. To find additional options for staff & crew in your area, check out these resources and partners.