This is a skin product brand that is fashion-oriented and premium, helping their customers to realize their own individual beauty. Your videos will essentially be setting the tone and feel for future executions so think of them as trailers to a larger picture. Take a look at the below reference videos for inspiration and tone.

Nars Orgasm Launch Campaign

Cle De Peau 2019

We are looking to you to create visually stunning, fashion-oriented, videos presenting skincare products and their main ingredients in high-end and exciting ways. With a budget range of $40-55K, these videos will be used as standalone visual teasers as well as recut and used in other promotional content. 

Using the below concepts as a starting off point, your pitch should describe your take on these visual executions that show the relationship between the ingredients and the product. All creative directions are on the table, so long as your videos are executable without models, voice-over, or on-screen text. 

Concept 1: Diving in

Visualize ingredients and the products as textural layers, whether they are swirled, kaleidoscopic, or otherwise, with the camera and product splashing through each layer. The idea is to evoke depth, give each element its own environment, and to allow for visually stunning transitions.

Concept 2: Contrast

Using high-res slo-mo, macro lenses, or reverse motion, shoot close-ups of ingredients mixing/colliding with other surfaces, elements, and the products to create a synthetic feeling of the product benefits. For example, a viscous liquid contacting a ridged surface rendering it smooth. 

This is a Pitch Qualification project. Filmmakers are required to provide a 500 character or less summary of why they would be a good fit for executing creative for the Mystery Sponsor along with any links to relevant past work by you and/or your production team (be sure to specify your role).  Up to 5 filmmakers will be selected from the Pitch Qualification phase and will be paid $500 each to create a full Pitch detailing their creative vision.  Please see the Submissions Requirements section for what you will need to submit to be considered. If the Sponsor elects to move forward with a submitted Pitch the total production budget could be up to $55,000.

DELIVERABLES: Eight (8) short, 30-60 second, videos. One for each different product.

 

TIMELINE: For the full project timeline please see the Assets tab.

EXPOSURE: Videos will appear on social media, retail websites, and retail stores.

TARGET AUDIENCE: Millennial skincare consumers ages 18-35

TONE:  Fun, Sexy, Cool, but Real

EXECUTIONAL MANDATORIES:

• Product must be featured in each video 
• Videos must be executable without on-screen text, voice-over, or models
• If your Pitch calls for it, a hand model could be used to pick up/open product, etc.
• Videos must be executable in short form (30 seconds to 1 minute)
• Crew with fashion experience is a must along with a Fashion oriented stylist
• Mystery Sponsor may wish to attend shooting, so plan accordingly and check out this blog post.
• Once selected, Sponsor will provide product for the shoot

 

• This is an Open Bid project, so you will get to set your own budget proposal within the $40,000- $55,000 range. The Sponsor is interested in seeing tiered pricing options, so please feel free to submit various versions of your pitch at budget, target, and reach price points within that price range.

 

By participating in this Open Bid project, creators acknowledge that the Sponsor is under no obligation to greenlight a Bid. Though most Open Bid projects on our platform do move forward with a greenlit Bid, we will notify you in the event the Sponsor decides not to fund any Bids via the Project Forum. Regardless of the result, all Open Bid submissions will be reviewed and evaluated by the Sponsor and the Project Team.

In order to be considered for this project you must include the below materials in your Pitch submission. For examples of effective Pitches, check out this gallery. 

 

• TEXT (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Video.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatic, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
8. Videos must be in the English language or subtitled.
    
9. Limit 5 submissions per member, per Phase.
    
10. You must be at least eighteen (18) years or older to enter.
    
    
11. The Sponsor reserves the right to repost the contest.
    
    
12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.