Some key value propositions to know about Etiket (pronounced "Etiquette") are:

• They are an online retailer - etiket.ca - that only ships to Canada, but they also have ONE brick & mortar boutique in Montreal. (Note: your video should be all about their online store!)
• They are trustworthy, established EXPERTS in their field and real people – NOT just a website – who you can trust to make sure you're buying the right products and you know how to use them.

• They offer a CAREFULLY CURATED selection of the best beauty brands and products that are not not available in Sephora or Department Stores.
• They sell both medical-grade and all-natural products, like SkinCeuticals and Tata Harper.

The Etiket mission is to give every customer a personalized, educational and friendly experience offering results-oriented skin care and treatment services, niche fragrances, and luxury beauty products.

The Etiket philosophy is to source and offer a carefully curated selection of high quality, original and effective beauty products from innovators and specialists around the world. 

REFERENCE VIDEOS FOR INSPIRATION OR TONE: 

• "Meet the beauty shop that reinvented your daily skincare routine" -- see their boutique and meet their CEO in this video. 
• "Choose Your C Wisely" -- the Sponsor likes the tone of this video; straightforward, believable, and a bit fun!
• "Marilyn and Chanel No. 5"
• "Oh My Cream Skincare"

The goal of this project is to create a :30 animated video that introduces viewers to the Etiket brand and how they offer a carefully curated selection of high quality skincare, fragrance and beauty products from specialists around the world, and ends with a call-to-action driving viewers to visit their website to shop now!

+ Etiket is interested in using stop-motion animation and motion graphics to tell their premium-quality beauty brand story. 

+ Please see the "Etiket Deck" under the Assets Tab for their logo, style guide, hit list of products they'd like you to highlight in their video, and key marketing messages to help you write your script.  

DELIVERABLES: Four total deliverables:

• One :30 video (16x9)
• Three alternate :30 versions (16x9). Alternate variations will involve the same characters, locations, and script, and will mostly involve small changes that can be handled in post-production, including changes to CTAs, end-card designs, on-screen text copy, and other minor edits. Additionally, depending on where the creative lands, a version may include a slight variation to the script. This will be decided between the selected producer and client during scripting.

 

TIMELINE:  For the full project timeline please see the Assets section.

 

EXPOSURE:  YouTube. For YouTube TrueView for action best practices please click here.

 

TARGET AUDIENCE: 

• Women, ages 25-55 who are into high-end beauty and skincare and typically care about quality over quantity, are looking for products specifically tailored to meet their needs, want excellent customer service, and expect to be treated like a VIP.
• Though their customers are 75% female, they are also 25% male. 

TONE:  Simple, straight-forward, informational, yet approachable. Not dry and boring!   

EXECUTIONAL MANDATORIES:   

• Only focus on the Etiket e-commerce experience and driving viewers to shop their website.
• In your storytelling and visuals, lead with their skincare product offering (since that is what Etiket is known for).
• All music in your video must be sourced from one of Tongal's preferred music partners. Learn more about our partners in the Payment & Project Requirements section below.
• Please reference the Etiket Official Site to see what kind of language they use to talk about their brand, values and product.
• The Sponsor will provide a logo, brand guidelines and hi-res product shots and/or actual physical product for you to use in your video.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

• TEXT (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this video.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in the video and what animation style you intend to use. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• SCRIPT (Optional): This should include dialogue from the video you intend to create.
  
  
• STORYBOARDS (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across. You can download the Tongal storyboard template here.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
8. Videos must be in the English language or subtitled.
    
9. Limit 5 submissions per member, per Phase.
    
10. You must be at least thirteen (13) years or older to enter.
    
    
11. The Sponsor reserves the right to repost the contest.
    
    
12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.