Full House and Family Matters. Modern Family and Parenthood. Old beloved and instant-classic comedies that also have heart. They are funny and entertaining, yet heart-warming. Their themes are family friendly but they deal with every-day issues in an interesting way. The dance between comedy and drama is a delicate one, but when done right, makes for a compelling narrative.
BAND-AID® has tapped the Tongal community to create a series that captures this magic: you choose the characters, the whacky comedic situations, and the tear-jerking tender moments that tie them all together. The goal here is to produce a pilot that could be developed into a longer series, so make sure the stories are entertaining to watch, share, and will ultimately make people come back to see what happens next.
The goal of this project is to conceptualize and shoot the Pilot episode of a webseries, brought to you by BAND-AID®. The themes, characters, stories and structure are completely up to you, so use this as a opportunity to get creative and bring something truly original to life.
The story should include a touching family moment of care or subplot. The moment does not have to include a BAND-AID; rather, it can be an emotional moment where a parent and child share a laugh, someone needed encouragement, child modeling her care-giving behavior on her parents, etc.
Executional Mandatories--
• Your Story/Pilot MUST tell a story.
• Your Story/Pilot MUST be family-friendly: NO PROFANITY or suggestive language.
• Your Story/Pilot MUST be grounded in reality, not focused on fantasy.
• Your Story/Pilot MUST be something that parents and kids would want to watch and share with their friends and family.
• Your Story/Pilot MUST be conclusive within each episode, but draws viewers in to see what happens next.
Target Audience-- Families.
Tone-- Funny, light-hearted, endearing, touching.
Exposure-- Johnson & Johnson digital sites.
This project will be worth a total of $35,000 and consists of three phases: a Story Phase, a Pitch Phase and a Pilot Phase. Be sure to read the following information carefully as well as the Official Rules.
PHASE 1: STORY– In 500 characters or less, explain your idea for a family-oriented series sponsored by BAND-AID®. Unlike some previous Story Phases, this Story does not have to be based on personal experience and you (the Story creatoe) will not be required to appear in the subsequent Pilot execution. Write the basis for the characters and story arc. The story should not be a detailed script; it is the basis of what will happen in the pilot. Stories should be unique and engaging. Three (3) winning Story creators will each receive $500 and a 5% one-time residual payment for every winning Pilot their Story is used to generate. (That means if your winning Story is the basis for the 1st place Pilot, you will receive $750, the 2nd place Pilot $500, and the 3rd place Pilot $250) – see Pilot Phase Payout details below.
PHASE 2: PITCH- Submit your Pitch (What is a Pitch Phase?) convincing the sponsor why you should be selected to execute a pilot based on one of the winning Stories using:
• Text (REQUIRED): 500 characters or less summarizing how you plan to approach and execute this video.
• Links (REQUIRED): To your previous video work, showreel, etc.
• Script (REQUIRED): A detailed script of the pilot. Additional concept art, storyboards, casting notes, anything that helps get your point across are also relevant here.
• Video (Optional): This is your opportunity to show us what you're capable of. Test video, animatics, etc. are welcome.
The most compelling Pitch will be selected and will receive $3,500 to help create the Pilot. The winner (upon submitting their Winner's Affidavit and IP Assignment) will also be GUARANTEED a winning place in the subsequent Video Phase. So, if your Pitch is selected and you complete the video required, you will win at the minimum an additional $5,000 (subject to deduction for one-time 5% residual payment). For an example of an effective pitch, check out Erik Beck’s winning “3 Artists & 5,000 LEGOs” Pitch. All Pitches will remain private until after the winner of the Pilot Phase is announced and the Project is complete.
PHASE 3: PILOT – The ONE (1) winner from the Pitch Phase will create a 1-3 minute pilot based upon their winning Pitch and all other creators are invited to enter a “Wild Card” (What Is a Wildcard?) submission that is not based on any winning material from the previous phases. The Judges will score all Wild Card submissions and the TWO (2) highest scoring Wild Card pilots and the ONE (1) winning pilot submitted by the Pitch winner will be scored to determine the standings for the Pilot Phase. Remember, the ONE (1) Pitch winner, along with TWO (2) non-Pitch Pilot creators, will receive prizes.
--Pilot Phase Payout: Winner of the Pilot Phase will earn the following prizes: 1st place $15,000, 2nd place $10,000, 3rd place $5,000. (less any 5% one-time residual payments paid to the Idea winners.
--Music: Killer Tracks is a leading provider of production music for use in film, television, advertising and interactive media. Killer Tracks’ music will be available to registered Tongal members at no charge solely for their incorporation into official Submissions to this Project. No other use is permitted. You may only use up to THREE Killer Tracks maximum as part of your video Submission.
To use the Killer Tracks site, click HERE or on the "Killer Tracks" button on the right hand side of this page. On their homepage, click the red login tab in the upper right-hand corner and enter the following credentials:
Username: TongalMusicKT@tongal.com
Password: duchess
Click login. We encourage you to use the “Themed Playlist” tab for exploring the catalog as it provides pre-curated song choices based on several popular themes. Alternately, use the "Search" tab to enter your own criteria. To watch a quick tutorial video on how to use the website, click HERE.
Once you’ve identified the song(s) you want to use, click the down arrow under the Actions column to the right of the song title/description. This will open a Download Manager window, allowing you to save the file to the location of your choice. Keep track of the CD#, Track #, Track Title and Composer(s) of the songs you end up using in the video, as you will need to provide that info once you turn in the final edit. Getting the right track can really help sell your video, so make it killer!
1. Videos MUST NOT exceed 3 minutes in length. Preferred format for upload to the Tongal site is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX.
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
3. In addition to the judging criteria stated in the Official Rules, pitches will also be evaluated on that member's ability to execute the final video based on their prior work and experience.
4. In the event you utilize any third party materials, such as music provided by a third-party music provider, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of BAND-AID®.
6. You will be judged on how well you satisfy the factors contained in the Project Objectives pages, in the judges' sole discretion.
7. Submissions must not portray BAND-AID® in a negative way, the determination of which will solely reside with BAND-AID®.
8. Videos must be in the English language.
9. Limit 5 submission(s) per member.
10. You must be at least thirteen (13) years or older to enter.
11. Minimum 50 Pitches, or the contest may repost for fourteen (14) days at the sponsor's discretion.
12. Sponsor will be entitled to one reasonable round of revisions on the finished video without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
13. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES SOLELY THE PROPERTY OF TONGAL – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEB SITE OR HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a QuickTime .mov file in uncompressed, Animation or ProRes HQ codec at 1920x1080 to claim your prize.
15. In addition to the judging criteria stated in the Official Rules, pitches will also be evaluated on that member's ability to execute the final video based on their prior work and experience as a filmmaker.
16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.