Human Resources (HR) is more than someone who takes your new hire paperwork or files your benefit forms. The role of HR in a company affects all aspects of an organization. 

Bambee is a company offering small to medium-sized businesses a dedicated, certified HR manager along with a suite of software tools. Bambee’s HR managers assist customers in crafting HR policy, onboarding paperwork, terminations, claims management, general compliance and more. Businesses can sign-up for Bambee starting at just $99/month and cancel anytime with no hidden fees. 

The timeline for this project is quick, however, Bambee already has a script and a visual style they’d like you to follow. Please read the remainder of the brief for all of the important details.

The goal of this project is to create an explainer Video up to (120-seconds) that provides an overview of the vital HR services that Bambee offers to small to medium-sized businesses. They have a very specific style of video in mind along with a script you must follow (see Assets tab).  They’d like to use a combination of onscreen talent and graphics against a white-cyc backdrop. Please check out this inspiration video for the format they’d like to use. 

Please note that this project has a tight timeline which we’ve provided at the bottom of this section.  

--Key Marketing Messages: 

• Businesses can sign up for Bambee starting at just $99/month, cancel anytime, no hidden fees. 
• HR managers assist customers in crafting HR policy, onboarding paperwork, terminations, claims management, general compliance and more. 

--Target Audience: Businesses with less than 100 employees, franchisors, and franchisees. They speak directly to the business owner or the decision maker.

--Tone: Friendly/Relatable. Honest. Trustworthy. Direct and not salesy. 

--Executional Mandatories: 

• To be filmed in a White-Cyclorama studio
• Must shoot the provided script (see Assets tab)
• The Cast Personas outlined below must be followed and your cast must be presented in your Pitch Treatment.
• Motion Graphics must be integrated into the video.

--Cast Personas:

• HR MANAGER:Female, 30-40, approachable, professional, friendly.?  Works in HR at a medium sized company.  Been in corporate all her life.  She’s professionally poised but quirky personality still breaks through.  Owns a cat or large dog.  She attractive but not stunning. She doesn’t wear a lot of makeup.  She’s geographically neutral but one of her parents is probably first generation American. 

• BIZ OWNER:Male, 40-60, authentic, relatable, experienced.?  Runs a blue collar company, construction, electrical, etc.  Self made man, makes 6 figures but not wealthy.  Worked hard for everything he has, his business is his livelihood.  Meet him on the street and you’d say he was from St. Louis, or Indy.  Midwestern sensibilities.  He’s straightforward and not a fan of hard sales tactics.  Get to the point and you have his attention. 

--Exposure: Digital (YouTube & Facebook)

--End Card:  The filmmaker will be required to create an end card.

--Timeline: 

Pitch winners selected by Sponsor: 5/3

Kickoff Call with Filmmaker/Brand/Tongal: 5/4

Pre-Production & Video Phase: 5/4 - 5/15

First Cut Video due to Tongal: 5/16

First Cut Videos Delivered to Sponsor: 5/18

Editorial Feedback from Sponsor due: 5/21

Filmmakers execute revisions: 5/21-5/22

Final Revised Videos Delivered: 5/24

This Project will be worth a total of $7,500 and consists of five (5) Phases: A Pitch Phase, a Pre-Pro Phase, a Video Phase, a Revisions Phase, and an Assets Delivery Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: PITCH - The most compelling Pitch will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will receive $4,500 to help create the Video.  Please note the payment of the Pitch award is subject to a payment schedule determined by Tongal. Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, completing Sponsor notes, providing the necessary release forms, and providing all assets required by the sponsor the Pitch winner will receive a final payment of $3,000. For an example of an effective Pitch, check out The Indie Machines winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete. 

PHASE 2: PRE-PRODUCTION – The Pitch Winner from the Pitch Phase will enter the Pre-Production Phase (What is a Pre-Production Phase?). During this phase, filmmakers will need to receive the following Approvals from the brand: 

• TREATMENT  – This project requires Treatment Approval before filmmakers can move onto the Video Phase. The treatment should describe how you plan to execute the video and how you plan to bring the storytelling to life visually. The sponsor may provide feedback on your Treatment and ask you to submit a new version. There may be up to 1 round of feedback until a Treatment is approved by the brand. 
• HEADSHOT – This project requires Headshot(s) Approval before filmmakers move onto the Video Phase. You must submit at least two actor options per role. If the brand does not approve either of your options for a role, you may be asked to submit two new actor options.

No filmmakers may begin shooting their Video until all Approvals are completed and the Video Phase has officially begun. If you begin shooting your Video during the Pre-Production Phase before you have received final approval, there is a chance you will need to reshoot (at your own expense).

For your convenience, we’ve provided some helpful templates to use at your discretion. They include templates for creating a Treatment, Production Budget, Storyboards, Shot List, Call Sheet, and a Music Cue Sheet.  They can all be accessed here.

PHASE 3: VIDEO – Once the Pre-Production Phase is complete, the Pitch Winner will each create up to 120-seconds Video based upon their winning Pitch. 

--Video Phase Payout: Upon submitting a Video that satisfies the criteria laid out in your winning Pitch, completing Sponsor notes, providing the necessary release forms, and providing all assets required by the sponsor the Pitch winner will receive a final payment of $3,000.

--Music:  Tongal has partnered with three premiere music providers: Jingle Punks, Killer Tracks and Epidemic Sound, any of which can be used to source music for your Video submission to this Project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above. 

Tongal members interested in a more customized music solution for your project are invited to connect with our partner Score A Score. Email a brief description of your project (timing, creative, budget, etc.), along with any specific music direction and/or references to their creative team at music@scoreascore.com and include “Tongal Project - Your Name” in the subject line.  Their creative team will be in touch within a few minutes to discuss the simple process and options with you. Please note that you will be responsible for the fees associated with using Score A Score. 

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from third-party catalog providers, you must purchase the appropriate license at your own expense and submit it with your license purchase receipt when you turn in your Video paperwork.

PHASE 4: REVISIONS – Once the Video Phase has closed, the winning submitter will enter the Revisions Phase (What is a Revisions Phase?). During this phase, filmmakers will perform reasonable edits on their Videos according to the Sponsor’s feedback. 

PHASE 5: ASSETS DELIVERY - You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. You will be responsible for the costs associated the hard drive (if necessary) and shipping.

For Tongal’s file delivery specs and any other questions you may have about post-production please click here.

1. The Video MUST not exceed 120-seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

8. Videos must be in the English language or subtitled.

9. Limit 5 submissions per member, per Phase.

10. You must be at least thirteen (13) years or older to enter.

11. The Sponsor reserves the right to repost the contest.

12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.

13. The Sponsor will be entitled to reasonable revisions on the finished Video without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.

15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.