It’s November - which means we have officially traded in our summer clothing for big bulky sweaters, long days at the beach for nights by the fire, and Pina Coladas and rum punches for mulled ciders and pumpkin lattes. But just because the days have gotten shorter and the weather a little cooler, doesn’t mean you still can’t get a little taste of summer. In fact, with Bai Antioxidants Infused Drinks, tropical flavors are always in season. Offered in a variety of tasty, guilt-free flavors, you can break away from the bleak weather and slip back into the easy breezy summer mindset.

To help raise awareness of these delicious drinks with natural flavors, Bai is turning to you to create three (3) colorful and playful Instagram Stories that communicate the product benefits and tie into their current campaign – that tropical flavor is always in season. It’s important that your Instagram Stories are visually driven, product-centric, with simple and short headlines that punctuate the good message of the product – 5 calories, low in sugar, and no artificial sweeteners. Show us how you would disrupt the typical calorie-drenched holiday drink noise, and break through this winter season with Bai’s vibrant, tropical flavors.  

Keep in mind, these Videos are meant for Instagram Stories. While the content should stay true to Bai’s larger brand creative vision and vibe, play with the creative techniques available to you.  Check out how brands have successfully utilized Instagram Stories in the past here.  

Here’s what you need to know:

• As these stories will ultimately be an extension of their previous campaign, be sure to check out the creative assets they used in past in the Asset Tab below. These assets should be used as a source of inspiration – we’re not looking for creative concepts that are exact replicas. Let us know what tricks you have up your sleeve and how you would bring the product benefits to life.
• The tone is vital – Bai is whimsical, playful, irreverent, witty, and thus the product benefits should be communicated in such a way.
• While they are open to new headlines, you are free to and even encouraged to use any of the headlines in the existing Assets if you want to bring those to life in new ways, specifically under the Flavored Water Category. 
• The product needs to be introduced up front – it is the hero of the spot.
• We’re open to stop motion or live action, or a mixture of both.
• Do not feature talent in your Videos – hands are allowed.
• This project requires a Food Stylist.

 

Check out more information on the project below!

The goal of this project is to create 3 colorful and playful full portrait/vertical Instagram Stories that creatively communicate that Bai Antioxidant Infused Drinks offer a variety of different tropical flavors that taste good and are good for you. Your Videos should be between :10-:15-seconds, no more than :15-seconds.

 

With each bottle infused with antioxidant-rich coffeefruit and flavored with the juice of exotic fruits, Bai’s beverages have proven that you don’t have to trade flavor for functionality. Their drinks offer bold flavor without sacrificing on taste – replacing the sugar slush with natural flavors that you can feel good about. When you’re brainstorming, keep this in mind and be sure that your overall messaging hits on the key product benefits – 5 calories, 1 gram of sugar, no artificial sweeteners.

Creatively, your Videos need to tie into around their current campaign – that tropical flavors are always in season. How would you get people to think about these delicious, exotic flavors when they’re getting bombarded with seasonal drinks? Bai is a fun and playful brand, and this should come through in your creative, both in the product messaging and the overall concept.

Style & Tone

The style and tone are as equally important on this project. How would you take the viewer through a clean, sharply defined, colorful journey? As seen in their previously created assets, the Videos are visually driven, full of vibrant, poppy, clean, colors. In addition, it’s encouraged to incorporate fresh fruit – derivative of the product itself - where it feels natural. Maybe by spelling out a headline or the benefits, or by making a fun pattern, we encourage you to be playful.

Mood Board/Style Board: You are required in the Pitch Phase to submit a mood board/style board that conveys your thematic design idea for each spot, including the headline for each Video. This can be a collection of textures, images, descriptive words - anything that helps evoke or project your style for EACH video.

PRE-PRODUCTION NOTES: This project includes a Pre-Production Phase (What is a Pre-Production Phase?) before the Video Phase. This means you will be required to submit certain items for Approval before you are able to move into the Video Phase. The Approval items for this project are:

• SCRIPT (REQUIRED) – You must submit a full script with any action, on-screen text, dialogue, and voiceover that will be included in your Video. The brand may provide feedback on your Script and ask you to submit a new version. There may be multiple rounds of feedback until a Script is approved by the brand.
• PHOTO BOARD (REQUIRED) - You must submit a photo board that reflects your approach to each Video – 3 total – and includes the headline you intend to feature.
• FOOD STYLIST (REQUIRED) – This project requires Food Stylist Approval before filmmakers move onto the Video Phase. You must submit your planned Stylist with your Pitch submission. Once chosen as a Pitch Winner, the brand may either approve your Stylist or ask you to submit a new one for Approval.

IMPORTANT: You may not begin shooting your Video until you receive a greenlight from Bai. If you begin shooting your Video during Pre-Production, there is a chance you will need to re-do work (at your own expense), so please don’t jump the gun.

Instagram Stories Best Practices:

• Feel free to play with Instagram Stories ability to swipe up and learn more.
• Feature the brand within the first 3 seconds, integrated throughout, and even at the end.

 

Key Marketing Messages:

• Bai contains 5 calories, 1 gram of sugar, and no artificial sweeteners

 

Tone: Whimsical, playful, irreverent, witty. The visuals should be vibrant and multi-hued. 

Executional Mandatories: 

• Feature the product as the hero, even if it’s a part of a recipe
• Show the product clearly with the logo and name visible
• DO NOT call Bai organic or healthy - it’s better for you
• DO NOT call it all natural - there are all natural flavors
• DO NOT show any glare on the Bai label – be careful when filming the product

Target Audience:

• Men and women ages 18- 49, with a sweet spot of 30-35. They care about the products they consume and look for socially conscious brands.

Product: Product will be provided by the sponsor.

This Project will be worth a total of $9,000 and consists of 4 Phases: a Pitch Phase, a Pre-Production Phase, a Video Phase and a Revisions Phase. Be sure to read the following information carefully as well as the Official Rules.

 

PHASE 1: PITCH - Submit your Pitch (What is a Pitch Phase?) convincing the Sponsor why you should be selected to execute the Videos based on the creative laid out above

• Text (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Video.
• Links (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
• Treatment (REQUIRED): A detailed narrative description of what’s going to happen in the video. Each treatment must include a headline that corresponds to each Video.
• Moodboard (REQUIRED): A visual tool that helps communicate the overall thematic design of your Videos. This can be a collection of textures, images, descriptive words, color palate - anything that helps evoke your intended style for the suite.    
• Food Stylist (REQUIRED) – This project requires Food Stylist Approval before filmmakers move onto the Video Phase. You must submit your planned Food Stylist with your Pitch submission. Once chosen as a Pitch Winner, the brand may either approve your Stylist or ask you to submit a new one for approval.
• Script (Optional): This should include dialogue from the video you intend to create.
• Pitch Video (Optional): This is your opportunity to show us what you’re capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatics, etc. are welcome.

PHASE 2: PRE-PRODUCTION – The winner from the Pitch Phase will enter the Pre-Production Phase (What is a Pre-Production Phase?). During this phase, the filmmaker will need to receive the following Approvals from the brand:

• SCRIPT  – This project requires Script Approval before filmmakers move onto the Video Phase. The brand may provide feedback on your Script and ask you to submit a new version. There may be multiple rounds of feedback until a Script is approved by the brand.
• PHOTO BOARD - You must submit a photo board that reflects your approach, color palate, and headline to each Video – 3 total.
• FOOD STYLIST – This project requires Food Stylist Approval before filmmakers move onto the Video Phase. You must submit your planned Stylist with your Pitch submission. Once chosen as a Pitch Winner, the brand may either approve your Stylist or ask you to submit a new one for Approval.

IMPORTANT: No filmmakers may begin shooting their Video until all Approvals are completed and the Video Phase has officially begun. If you begin shooting your Video during the Pre-Production Phase, there is a chance you will need to reshoot (at your own expense) so please don’t jump the gun.

 

PHASE 3: VIDEO – Once the Pre-Production Phase is complete, the Pitch Winner will create 3 15-second Instagram Story Videos. Please upload them as separate Videos when submitting.

--Video Phase Payout:  Upon delivery of the final Master Video files, the Pitch Winner will be paid out an additional $5,500. There are no residuals on this project.

 

--Music: Tongal has partnered with three premiere music providers: Jingle Punks, Killer Tracks and Epidemic Sound. Any of which can be used to source music for your Video submission to this Project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.

Tongal members interested in a custom music solution for your project are invited to connect with SCORE A SCORE. They specialize in the creation of custom music, on-demand.

Their business model is based on a "name your price" system, so you can tell them what your budget is, and they will work with you to create a deal configuration that will work within the discussed parameters. Check out the FAQ for more information and how to contact SCORE A SCORE.

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.

--Referral: Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee equal to 5% of the amount won. That’s a potential of up to $500 in bonus cash just for telling all of your talented friends about this Project! Check out more about our Referral Program in FAQ.

PHASE 4: REVISIONS – Once the Video Phase has closed, the winning submitters will enter the Revisions Phase (What is a Revisions Phase?). During this phase, filmmakers will perform reasonable edits on their Videos according to the Sponsor’s feedback. Once the Videos are finalized, the Sponsor will rank the Videos and winners will be announced.

1. The Videos MUST not exceed 15 seconds in length. Preferred format for upload to the Tongal website is HD 720p  9x16. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
   
   
7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
   
   
8. Videos must be in the English language or subtitled.
   
   
9. Limit 5 submissions per member, per Phase.
   
   
10. You must be at least thirteen (13) years or older to enter.
    
    
11. In the event that fewer than 20 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member’s ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it’s easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.
    
    
15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.