If you haven't seen Back to the Future, we're just gonna say it, you're a butthead... unless... are you stuck in 1955?!!?! That's heavy. Either way, to reignite your love of the iconic film, check out the original trailer.
If you're greenlit, Universal will provide you with fonts, logos, images, and approved music cues (from what we'd say is one of the greatest movie scores OF ALL TIME!) to help create your video. In the meantime, feel free to use the Back to the Future logo located in the Assets tab to help bring your pitch to life.
The Back to the Future theme song can be made available upon request at no charge for greenlit videos; please include where and how you plan to use it in your pitch.
Wait a minute, Doc. Are you telling me it's been 35 years since Back to the Future first premiered?! Great Scott!!!
To celebrate the 35th anniversary of the Back to the Future franchise, Universal is inviting artists, animators, designers, and directors to recreate their favorite scenes from the first Back to the Future movie through animation and mixed media. I mean, who could forget the first DeLorean time travel scene, the part when Marty McFly plays "Johnny B. Goode," and of course, the climactic clock tower finale? These scenes are iconic!
And we're talking any type of animation here - 2D, 3D, stop motion, papercraft, claymation, mixed media - anything can work! We do want to avoid live action, though, so put those Doc Brown costumes back in the closet. The more stylized you can be, the better! Heck, if you want to use this Playmobil DeLorean to recreate a scene in stop motion, we're all for it! (Unfortunately, we can't guarantee the toy version of the car will reach 88 mph.) Also, if there is a particular execution or stylization that's common to your region (i.e. anime, etc.) please feel free to submit a pitch in that style!
Universal is looking for videos that represent a wide variety of scenes from the movie, so we encourage you to submit multiple times with multiple different scenes to better your chances of getting selected. After all, we don't want 8 videos just of the DeLorean. You can draw inspiration from almost every scene in the movie, so get creative!
DELIVERABLES:
TIMELINE: For the full project timeline please see the Assets section.
EXPOSURE:
TARGET AUDIENCE: Fans of Back to the Future (...which is everyone, right?)
TONE: Celebratory, exciting, nostalgic, maybe a little mysterious, funny, or zany.
EXECUTIONAL MANDATORIES:
In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.