HELPFUL REFERENCES FOR INSPIRATION/TONE: This is some of video and image content created on Tongal, and they're all great examples of the style we're looking for but still showcase how much diversity is possible. 

• Asian American Heritage Quote Video & Static Image - Look at how vibrant and fluidly energetic this is, and how the artistry shines through in an unexpected way, with a very modern feel.
• Benefits & Sustainability Video & Static Image - This is a good example of how a mixed media/motion graphic approach can bring the same kind of electric energy, showcasing some abstract artistry in its design elements to make the image feel lively without being cluttered.

T-Mobile is dedicated to making the back-to-school season seamless and exciting for students and families. With a focus on providing reliable connectivity and innovative devices, every year, T-Mobile ensures that students have the tools they need to succeed both inside and outside the classroom. Their initiative has included special discounts on devices, plans tailored for students and families, and collaboration with different educational platforms to enhance learning experiences. T-Mobile's commitment to bridging the digital divide and supporting education advancement is at the heart of its back-to-school efforts, ensuring everyone stays connected and ready for the new school year, so let's make sure people know about it.

The goal of this project is to create five different static images that can capture the excitement and anticipation of the new school year while promoting a variety of T-Mobile services and products that can enhance that back-to-school experience. Each image will need to focus on a different offering (they're detailed below), and you'll need to strike a balance between interesting visual design elements and a tactful use of messaging to communicate the offer itself. We don't want walls of text here, but you'll see that some offerings are more complicated than others, so you'll need to put a lot of consideration into how best to make the text itself feel dynamic. 

These are the five offerings you'll need to create content for, all within the context of the Back to School campaign:

• Image #1: FREE 5G Smartphone 
• Image #2: Tablets, smartwatches, and more ON US.
• Image #3: Get high-speed 5G home internet.
• Image #4: Through Project 10Million, T-Mobile has provided over 6 million students with FREE internet access.
• Image #5: Through Project 10Million, T-Mobile provides students with 100GB of internet for 5 years, hotspot access, and virtual tutoring sessions, all for free.

You have a lot of freedom in how you can approach the graphic design here, and they're just as open to approaches that rely solely on illustration as they are on approaches that utilize some stock photo assets within the image. Visual interest is key though; just throwing a line or two of stylish text on some stock photos won't cut it. T-Mobile is a tech-forward company, so we're aiming for graphics that feel invigorating, engaging, entertaining, and even playful. The messaging is straightforward, and we'll provide some legal disclaimers for the selected creator to incorporate, but we want the visuals to stand out, and hook the viewers.

We don't necessarily need these images to feel like they're all part of the same campaign, or that they're all done in the same style, but they should feel somewhat related. Since there are multiple images, you will be delivering these assets in two total batches, working on the first two images and then the last three images. If you have multiple ideas, feel free to share the different approaches in your treatment as T-Mobile could choose one of your styles to move forward with for all the images. This is primarily for T-Mobile employees to share too; they will do so on their personal social media accounts for their family, friends, and professional contacts.  

For your pitch, we highly encourage you to submit a proof of concept/first draft of an image asset along with your treatment. Check out more information in the Background, and for any questions or other project updates, check out the Project Forum.

DELIVERABLES: There are 5 total assets.

• Five static images (1x1)

EXPECTED TIMELINE: HERE

EXPOSURE: We expect content will be used on the platforms below, 

• T-Mobile's Instagram, Facebook, TikTok, LinkedIn, Twitter.

TARGET AUDIENCE: Students, families, employees, friends, business contacts, and social networks

TONE/FEEL: Self-aware, humorous, surprising, winking but not too snarky, big, bold, fun & relatable

EXECUTIONAL MANDATORIES: 

• Always make Magenta (#E20074) the hero color in designs. 
  • Other primary brand colors are Dark Magenta (#861B54), Dark Gray (#6A6A6A), Light Gray (#E8E8E8), Black (#000000), and White (#FFFFFF).
• The official brand font is TeleNeo; the font will be provided to the selected creator. 

• Your video should avoid competitor colors (e.g. Verizon's reds, AT&T's blues).

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.

In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period, but additional time may be required by the Sponsor, depending on any number of factors.

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed in the Deliverables.
  
  
• TREATMENT (REQUIRED): A more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables. Explain what we can expect to see, and how you'll make it. If it's helpful, we've provided a treatment template HERE.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, editor, artist, etc.) but do not include links to your showreel. Please link to individual videos.
  
  
• PROOF-OF-CONCEPT ARTWORK (Optional): If you want, you may create a proof of concept showing how you'd approach design if greenlit. Upload an image of your Artwork in either PNG or JPG format.

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings. Tongal also reserves the right to request all raw files associated with the project.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv, and for image is .png or .jpg . Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a high resolution master file, using an Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES - SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a creator.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.