CORE POINTS OF DIFFERENTIATION:

• TickPick is the original, and still the only major ticket site, that doesn’t charge service fees on tickets... so you save money. On average, you save 10% compared to their largest competitor (StubHub).
• TickPick shows the full ticket price up front (aka - the price you see if the price you get), so you don’t get shocked / angry by extra fees tacked on at checkout (like their competition does).
• Their BuyerTrust Guarantee guarantees your tickets will work at the gate, and they guarantee a refund if your event is canceled.
• TickPick's tagline claims to offer "Same Seats. Better Pricing" and they recently launched a BestPrice Guarantee to back it up.

PREVIOUS SPOTS: 

These videos predate their current “Same Seats. Better Prices” positioning, so they tend to focus more on the features /reason to believe (RTB) of “No Hidden Fees”, and less on the functional benefit of saving money, and only hint at the emotional benefit of being excited after you buy from TickPick. They do capture a visual aesthetic considered complementary to the brand, and their sense of humor/edginess. That said, the value proposition is a bit lost in service of humor and TickPick is looking to address that in the new work. Also, those spots clearly don't address the gravity and excitement of the end of the pandemic. 

• Locker Room
• Hidden Bees

It's been over a year without concerts, sporting events, and shows. Fans can't wait to get out there and support their favorite artists and teams. TickPick is here to help. As the original and only major ticket site that doesn’t charge service fees on tickets, they know the pandemic made life hard... so they made ticket buying easier and more affordable than ever to get everyone back to live events again. Now, they are considering launching a :30 broadcast video with that message, so they're looking for an exciting and creative take on how to communicate the TickPick value proposition that also builds on the anticipation we all feel as we look forward to live events.

TickPick wants this spot to be relevant for at least 4 to 6 months, as more and more people are vaccinated, are comfortable attending events, and as different state/municipalities return to full capacity events on different timetables. If the final creative can be easily adapted/edited to become more evergreen (i.e. - run for 12 months or more) that would be a bonus, but it's not the priority.

TickPick is only seeking pitches at this point, and they are not committed to greenlighting the pitches into production. However, the creators of the three selected pitches will receive $3,000 each. Your pitches should address both a :30 broadcast video, and a :15 cutdown, and aim to bring awareness to TickPick by balancing branding with a direct response message. 

The budget range for the production of this spot is between $50,000 - $85,000. Budget will be considered in addition to your creative take in terms of production viability. If selected, TickPick may ask you to perform some revisions to your pitch.

Check out more information in Background / Additional Details, and for any questions or other project updates, check out the Project Forum.

DELIVERABLES: Note: Production is NOT guaranteed with this project. 

• One :30 broadcast video (16x9)
• One :15 broadcast video (16x9)

TIMELINE: If you are to move forward into production, TickPick will be looking for final delivery of a broadcast spot by mid-May. A timeline will be drawn up and discussed upon selection.

TARGET AUDIENCE:

• Live event goers (18-44 years old with a focus on 25-34 year olds) who love sports, attend a lot of concerts, and who are even more price-conscious deal seekers than the average ticket buyer.

TAKEAWAY:

• The takeaway from the video should be: The pandemic made life hard... so we made ticket buying easier and more affordable than ever. Let’s get everyone back to live events.

TONE:

• Needs to focus on excitement and anticipation of what we’ve all been missing.
• The brand character is extremely supportive of their consumers, transparent, and helpful. Operating in the consumer's best interest.
• The brand personality is entertaining, trendy, and sometimes edgy.

 

EXECUTIONAL MANDATORIES: 

• “No Fees” reason to believe (RTB) needs to be a part of the final campaign, can include others as desired (see Core Points of Differentiation in Background/Additional Details).

• Don’t repeat the edgy humor of the “Locker Room” spot that plays with the TickPick name; not appropriate for this execution.

Shooting live action or stop motion? Our priority is ensuring everyone's safety. Please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We're working hard to keep people working during this extraordinary time, and you should ensure your submission is executable within the anticipated timeline and budget, while also ensuring everyone's safety.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): 500 or fewer characters synopsizing how you plan to approach and execute this video.
  
  
• TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in the video (both :30 and :15). If it's helpful to you, we've provided a treatment template, which you can find here.

• BID (REQUIRED): Your production budget for the videos.

• SCRIPT (REQUIRED): This should include dialogue from the videos you intend to create. Please include scripts for the :30 and :15.
  
  
• PITCH VIDEO (REQUIRED): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

• STORYBOARDS (Optional but highly encouraged): Additional concept art, storyboards, shot list, anything that helps get your point across. You can download the Tongal storyboard template here.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
8. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
9. Submissions must be in the English language or subtitled.
    
10. Limit 5 submissions per member, per Phase.

11. This project is limited to US-based creators only.
 

12. You must be at least thirteen (13) years or older to enter.

13. The Sponsor reserves the right to repost the contest.

14. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.

15. The Sponsor will be entitled to reasonable revisions on the finished submissions without providing additional compensation.

16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.