The Wizarding World is rich and expansive, and SYFY wants you to play with all of the elements it has beyond the characters, logos, and insignias that people default to when they think of Harry Potter. Be creative and embrace the look and feel of the Wizarding World - but don't go off and create new canon.
While your tribute video will NOT resolve on the SYFY logo (it should resolve on a cleared frame so that SYFY can overlay their broadcasting promotional text), we wanted to share an example of a previous Harry Potter-themed SYFY ident video that adheres to the rules laid out in the Executional Mandatories, but is still a clear homage to the Wizarding World that fans of the franchise will immediately recognize.
SYFY Herbology Class Ident Video
Notice how the music and set decoration cleverly evoke the look and feel of the Wizarding World. There is no direct recreation of the Mandrake plant from the Harry Potter series, but the earmuffs, high-pitched squeal, and tangled roots reference the idea of a Mandrake without being overtly literal. In addition, the hands seen in the video are clearly NOT meant to depict a character from the series.
It's almost fall, which means it's almost back-to-school season - not only for us muggles, but also for the lucky witches and wizards that attend the Hogwarts School of Witchcraft and Wizardry. To celebrate the start of the next school year on September 1st, SYFY will be airing a "Back to Hogwarts" Harry Potter marathon, and to get people excited for that, they're looking for four filmmaking teams to create either a :15 or a :30 Harry Potter tribute video that revolves around the theme of going "Back to Hogwarts." We say either/or, because they'll be looking for two people to create a :15 video for $3,500, and two people to create a :30 video for $4,500.
This is about tapping into the imaginative and magical world-building that's always made the Wizarding World so memorable, and it's a chance for you to develop creative ways to pay homage to beloved moments, settings, themes, and items. Importantly, though, are the words "tribute" and "homage," as you cannot directly recreate or reinterpret anything from the Wizarding World films. Fans are passionate and quite familiar with the characters and events of the franchise, and fiercely protective, so you'll need to be equally creative, and careful, in how you approach this. There are number of key guidelines that you should review in the Executional Mandatories before submitting a pitch. With those guidelines in mind, what you'll need to do is to find a clever new way to surprise and delight fellow fans of Harry Potter, and tap into that special feeling that witches and wizards get when they board Platform 9 3/4 to return to their home-away-from-home, Hogwarts.
In terms of execution, you can submit either live-action or animation concepts, or a mix of the two. Given the sensitivity around those creative guidelines, we encourage you to submit multiple video concepts in your pitch treatment so that you have the best chance of getting greenlit, should one of your concepts not work. Since we're only producing two :15 videos and two :30 videos, please also include both a :15 and a :30 concept for SYFY to consider. If greenlit, a Tongal producer will let you know which concept and which runtime SYFY would like to move forward with.
And don't worry - as Professor Dumbledore once said, "Help will always be given at Hogwarts to those who deserve it." Since we know the content guidelines can be a bit tricky to navigate, we may reach out and ask you to make some tweaks to your pitch before we share a shortlist with SYFY. Make sure to check out the Executional Mandatories section below for further rules and regulations, and feel free to ask any questions in the Project Forum.
DELIVERABLES: Each greenlit creator will be responsible for one total video asset:
TIMELINE: HERE
EXPOSURE: We anticipate content will be used on the platforms listed below, but if casting talent, please be sure your talent reviews the required Talent Release, as it is not limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices page.
TARGET AUDIENCE: SYFY viewers, and fans of Harry Potter...which is basically everyone!
TONE: Clever, fun, surprising, whimsical, awe-inspiring, exciting, empowering – you could go in many different directions with this. One thing to avoid: no parodies.
EXECUTIONAL MANDATORIES:
By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects on our platform do move forward, we will notify you in the event the Sponsor decides not to fund any submissions via the project forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and the project team.
In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.