A can of paint and a brush are powerful tools because they represent the potential for profound and rapid transformation at an affordable price. Benjamin Moore, the leading producer of the highest quality paints and finishes in the industry, wants you to get creative and demonstrate what great things you can do to express your style centering around the idea that Benjamin Moore facilitates great transformation for under $50. 

Create a 15 second video that demonstrates how Benjamin Moore products present the opportunity to create rapid transformations at a low price point ($50 or less). The overarching goal of this project is to drive price conscious consumers who would otherwise shop at one of the big box stores to their local Benjamin Moore retailer.

This project will be worth a total of $20,000 and consist of three phases. Also, this tournament style process will progress differently from previous projects, so be sure to read the following information carefully. 

PHASE 1: CONCEPT – In 250 characters or less, tell us your Concept for the Video. Remember, a Concept is not a detailed script; it is a brief synopsis or distillation of what will happen in the Video. As always, Concepts should be clever, engaging, and fun. Winning Concepts will receive $400 and a 5% residual payment of every winning Video they are used to generate. Limit five (5) submissions, per member.

PHASE 2: PITCH – Using text (500 characters or less), images (storyboards), video, and/or external links (to other supporting assets, i.e., your reel, etc.), give us your Pitch for how YOU would go about producing this Video based on one of the five winning Concepts from the previous Phase. The Five most compelling Pitches will be selected and the creators of those Pitches will receive a $1,000 production budget to produce their Video. Those winners will also be GUARANTEED to place in the subsequent Video Phase. So, if you’re Pitch is selected, you will earn a minimum of $2,000 (minus residuals) with a 1-in-5 shot at the $7,000 first place video prize. Remember your Pitch can include any, and all, of the assets mentioned above with storyboards being a particularly effective way of conveying your take. For an excellent example of an effective pitch, check out Robert Deutsch's winning Dialogue Earth "Energy"submission. Limit five (5) submissions, per member.To avoid information cascades, all Pitches will remain private until after the video winners of the subsequent phase are announced. Alternatively, even if you don’t win the Pitch Phase or choose not to create a pitch, you will still have the opportunity to create a “Wild Card” Video completely of your own creative devices in the subsequent Phase.

PHASE 3: VIDEO – The Pitch winners of the previous phase will submit their fully-formed 15 second Videos to be evaluated by the Project Judges all other creators are invited to enter a “Wild Card” submission that’s not based on any winning material from the previous phase. Remember, the five  Pitch winners are GUARANTEED prizes as are two of the non-pitch video creators. The 2nd and 3rd – 5th place winners will each receive $3,000 and $1,000, respectively and the 1st place winner will receive a $7,000 grand prize. From a branding standpoint, it is important that videos revolve around the idea that Benjamin Moore facilitates great transformations and it can all be had for under $50, but from a creative standpoint, these videos can movie in any direction you want. Remember, you only have 15 seconds to create a lasting impression on the viewer so keep it tight and make every moment count. Limit five (5) submissions, per member.

 

--Key Marketing Messages: Benjamin Moore can facilitate great transformations at a reasonable cost. Benjamin Moore provides an affordable paint solution for the DIY consumer. 

 

--Target Audience: Benjamin Moore is designed to appeal to people who are resourceful, discerning, and creative. They may be young with bespoke sensibilities and a strong sense of individuality, or DIYers who may have been misled to believe that the Big Box automatically equates to value.  In any case, they’re a consumer who demands quality at an affordable price. 

 

--Exposure: Benjamin Moore will use these videos across the web as pre-roll, so it’s important that videos not exceed the 15-second time limit.

 

--Music: Tongal has partnered with Audiosocket, a boutique music licensing agency representing more than 1,400 emerging bands, composers and record labels. Audiosocket tracks will be available to Tongal members at no charge solely for their incorporation into Tongal members' submissions to the Transformations Project.  Tongal members are encouraged to browse the Audiosocket catalog, available at http://audiosocket.com/. If you are interested in using a track from the Audiosocket catalog, as described above, please email music@tongal.com for account and password info which will allow for the download of up to 3 tracks

 

1. Videos MUST not exceed 15 seconds in length.  Preferred format is HD 720p 16x9.  Acceptable file formats are .mov, .avi, .mp4, .wmv.  Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX.

 

2. All work must be your own and free of any copyrighted material.

 

3. Submissions must use the Benjamin Moore Logo for 1 second at the end of the video provided on the Project Files portion of this page.

 

4. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Benjamin Moore.

 

5. Submissions must not portray Benjamin Moore in a negative way, the determination of which will solely reside with Benjamin Moore.

 

6. Submissions must be in the English language or subtitled.

 

7. Limit 5 submission(s) per member, per phase.

 

8. You must be at least thirteen (13) years or older to enter.

 

9. Minimum seventy five (75) Pitches or the contest will repost for seven (7) days.

 

10. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning video creators MUST also provide Talent, Location, and Music Releases for all assets appearing in the video as well as the project files and an uncompressed quicktime .mov file in either Animation or ProRes 422 codecs at either 1920x1080 or 1280x720 to claim their prize.

 

11. Any use of an Audiosocket track obtained through Tongal in connection with the Transformations Project that is outside of such Tongal member's submission to such project is strictly prohibited.

 

12. See OFFICIAL RULES for additional contest information, terms and conditions.