Benjamin Moore, the company that’s been helping Americans beautify their homes with quality performance paints and coatings for more than 125 years, is now selling directly to customers and delivering to their doorsteps via a new e-commerce addition to its website, the Benjamin Moore “Shop Now” virtual store at benjaminmoore.com.  The eStore features a range of the brand’s top-selling interior paints and accessories, making it the best way to get started on that home-improvement project without ever leaving the couch.

 

 

Benjamin Moore wants you to create 30-60 second videos that exemplify how easy it is to shop for, and get paint delivered right to your door by using the Benjamin Moore eStore.

--Important Notes:

--Benjamin Moore is not looking for “commercials” here.  They want great videos that tell an engaging story and get the point across without it feeling like a sales pitch.

--If you decide to feature Benjamin Moore paint in your video, please use the Premium line of products which includes: Aura, Natura, Regal, Regal Select, and ben.

--Everyone who submits a Concept or Video will recieve a coupon for a $1 Benjamin Moore color sample.

--There is a coupon code for $5.00 off the eStore available.  Email info@tongal.com for your code.

--Key Marketing Messages: 

 

* It's easy to pick colors using the online tools

* Everything from paint to brushes and trays--even a "starter kit" is available online

* Shoppers who require expert advice and assistance while making their selections will have toll-free phone access to a Benjamin Moore customer service representative

* Free shipping on orders of $75 or more

 

 

 

This project will be worth a total of $20,000 and consist of two phases so there’s a place for all of you to contribute, regardless of your skill set.

PHASE 1: CONCEPT – In 250 characters or less, tell us your concept for the video. Remember, a concept is not a detailed script, it is a brief synopsis or distillation of what will happen in the video. Your Concept should appeal to one of two audiences:

1) City-dwellers, who don’t have cars and would like to avoid the trudge six stories up with four gallons of paint.

2) Anyone looking to save time by ordering their paint online and the convenience of having it delivered to your door.

As always, concepts should be clever, engaging, and fun. Winning concepts will receive a 5% residual payment of every winning video they are used to generate.

 

PHASE 2: SUGGESTION – Think you can improve the winning Concepts? You've got 140 characters, five chances and exactly 24 hours to give it a shot. Just click the submit button, select the concept you want to improve from the drop-down menu and type your suggestion. If the Judges think your suggestions adds value to the Concept, they'll pay you $20 for it. It's that simple.

PHASE 3: VIDEO – Select one of the 5 winning Concepts from Phase 1 and make a 30-60 second Video for Benjamin Moore based on it. Think of the concept as the central thesis that you should build your video around. As always, creativity and originality are king so make it interesting and have some fun with it.

To learn more about Benjamin Moore and the Benjamin Moore eStore click here (http://store.benjaminmoore.com/storefront/index.ep)

 

1. Videos MUST not exceed 60 seconds in length.  Preferred format is HD 720p 16x9.  Acceptable file formats are .mov, .avi, .mp4, .wmv.  Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX.

 

2. All work must be your own and free of any copyrighted material.

 

3. Submissions cannot contain any profanity, offensive language, nudity orotherwise objectionable material, the determination of which is solely at the discretion of Benjamin Moore.

 

4. Submissions must not portray Benjamin Moore in a negative way, the determination of which will solely reside with Benjamin Moore.

 

5. Submissions must be in the English language or subtitled.

 

6. Limit 5 submission(s) per member, per phase.

 

7. You must be at least thirteen (13) years or older to enter.

 

8. Minimum forty (40) Videos or the contest will repost for fourteen (14) days.

 

9. See OFFICIAL RULES for additional contest information, terms and conditions.