Hi Filmmakers! Please see below latest info for submitting a Video:

• It's important to include a "moment of care" between two people when one puts a BAND-AID® Brand Adhesive Bandage on another. During this moment, please use the super "USE AS DIRECTED." 
• We should see a look of happiness/satisfaction from the caregiver after they know they have made things better by placing a bandage on their loved one.
• Try to limit the cast to four people maximum!

There's nothing better than Christmas morning traditions: waking up early to check out all the loot Santa brought, seeing half-eaten carrots his “reindeer” have nibbled on, and of course, discovering which amazing BAND-AID® Brand Decorated Bandages you got in your stocking!

 

If that last tradition doesn’t sound familiar, it’s because BAND-AID® Brand hasn’t yet tapped the Tongal community to help make it a reality. Thankfully, that’s changing right…now!

 

BAND-AID® Brand wants your fun and engaging Ideas and Videos to help spread this new holiday staple to all the Santas out there in need of stocking stuffers for their young kids (think between the age of 4-6). 

 

 

The goal of this project is to showcase BAND-AID® Brand Decorated Bandages as great stocking stuffer gifts through fun and engaging 30-second Videos. Capture the wonder of BAND-AID® Brand Decorated bandages and the excitement they bring to children in just one little box. Videos should remain fun and light-hearted, in line with BAND-AID® Brand’s voice, tone, and values. Product integration should be natural and not overt. It shouldn’t feel like a typical commercial – more like a great YouTube video you’d want to share and watch over and over again.  Come up with something fun and shareable here!

 

--Key Marketing Messages: Decorated BAND-AID® Brand Adhesive Bandages make great stocking stuffers!

 

--Target Audience: Moms with young children bullseye target 4-6.

 

--Executional Mandatories:

• Only use BAND-AID® Brand Decorated Bandages that feature Disney® licensed characters. Use of characters should be limited to their inclusion on the product (i.e., characters themselves should not talk or be animated).
• Be careful when combining BAND-AID® Brand adhesive bandages that feature characters from different worlds: i.e., characters from Frozen should be kept separate from characters from Winnie the Pooh. Characters from different worlds should not "acknowledge" each other. 
• Ensure that it is apparent that this is a BAND-AID®Brand Bandage and that they are Disney® licensed characters, in a natural way.
• Please feature product early in the Video to cue to viewers the brand and product category.
• Videos should contain a bumper at the end with a call to action to purchase BAND-AID® Brand Decorated Bandages for stocking stuffers and feature family shot of Disney® licensed bandages.
• If showing a scene of a parent applying a bandage please include disclaimer at bottom of screen to read “use as directed.”
• If referring to BAND-AID® Brand, always use Brand. You can say BAND-AID® if it was immediately preceded by Brand. Ie. “I am stuck on BAND-AID® Brand ‘cause BAND-AID®’s stuck on me”
• Do not pluralize BAND-AID® Brand (ie, BAND-AID®s) or use as possessive (ie, BAND-AID®’s colors)
• You can use a contraction when it is a contraction of “is” (Ie, ‘cause BAND-AID®’s stuck on me.”
• Do not use “band-aids”, the product type is an adhesive bandage or a bandage. 

 

--Tone: Fun, engaging. Children believe decorative BAND-AID® Brand bandages are special for children. Children see them as a source of amazement, a badge of courage, and as a form of self-expression.

 

--Exposure: BAND-AID® Brand digital channels and media.

 

--Product: A limited number of BAND-AID® Brand Adhesive Bandages featuring Disney® will be made available.       

FILMMAKERS: PLEASE NOTE THE CONDENSED TIMING FOR THE VIDEO PHASE!

This Project will be worth a total of $27,000 and consists of 3 Phases: an Idea Phase, a Pitch Phase and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.

 

PHASE 1: IDEA  – Tell us your Idea for a fun Video that shows how BAND-AID® Brand Adhesive Bandages make great stocking stuffers in 140 characters or less.  Remember, an Idea (What is an Idea Phase?) is not a detailed script; it is a spark of inspiration, or a distillation of what will happen in the Video.  As always, Ideas should be clever and engaging.  The winning Idea creators will receive $250 each and a 5% one-time residual payment for any winning Videos based on their Idea. (That means if your winning Idea is the basis for the 1^st place Video, you will receive $750, the 2^nd place Video $450) – see Video Phase Payout details for more information.

 

PHASE 2: PITCH - Submit your Pitch (What Is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Video based on one of the winning Ideas from the previous Phase using:

 

• Text (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Video.

 

• Links (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos

 

• Headshots/Casting Boards (Required): Casting notes or concepts, headshots of actors, etc. Can submit during Pitch Phase or, if selected as the Pitch Winner, you will need to submit casting options for approval before filming. Please refer to the casting video under the Assets Tab for guidelines. Wilcard creators can submit their casting to sarah@tongal.com for brand feedback.

 

• Script (Optional): This should include dialogue from the video you intend to create. 

 

• Treatment (Optional): A detailed narrative description of what's going to happen in the video. 

 

• Storyboards (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across.

 

• Pitch Video (Optional): This is your opportunity to show us what you're capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatics, etc. are welcome.   

 

The 1 most compelling Pitch will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will each receive $2,500 to help create the Video.  Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, the Pitch winner will also be GUARANTEED a winning place in the subsequent Video Phase.  So, if your Pitch is selected and you execute your Pitch effectively in your Video submission, you will win an additional $9,000, at a minimum, and have a chance to compete for the $15,000 First Place video prize (subject to deduction for one-time 5% residual payment to eligible Idea winners). For an example of an effective Pitch, check out Erik Beck’s winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.    

 

PHASE 3: VIDEO – The 1 winner from the Pitch Phase will create a 30-second Video based upon their winning Pitch.

 

All other creators are invited to enter a Wildcard (What Is a Wildcard?) submission that can be based on one of the winning Ideas from the previous Phase or a totally original concept that is not based on any winning material from the Idea Phase.  The Judges will score all Wildcard submissions and the 1 highest scoring Wildcard Video along with the 1 winning Videos submitted by Pitch winners will be scored to determine the standings for the Video Phase.  Remember, the 1 Pitch winners, along with 1 Wildcard creator, will receive prizes.

 

 

--Video Phase Payout: Winners of the Video Phase will earn the following prizes: 1st place $15,000 and 2nd place $9,000  (less any 5% one-time residual payments paid to the Idea winners, as applicable).

 

--Music:  Tongal has partnered with four premiere music providers: Audiosocket, Killer Tracks, Epidemic Sound and Music Dealers. Any of which can be used to source music for your Video submission to this Project. You may use up to THREE total tracks per Video submission, and they can come from any of the four providers listed above. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.

 

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.  

 

--Referral: Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee equal to 5% of the amount won. That’s a potential $1000,  up to $500 per place) in bonus cash just for telling all of your talented friends about this Project! Check out more about our Referral Program in FAQ.

 

 

1. The Video MUST not exceed 30-seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec

  

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

 

3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

 

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

 

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

 

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

 

7. Any trademarks or copyrights of Sponsor or Sponsors affiliates may be used for the purpose of the submission only.  Any additional uses will be considered an infringement of Sponsor’s intellectual property rights, and Sponsor will be entitled to take appropriate legal action.

 

8. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

 

9. Videos must be in the English language or subtitled.

 

10. Limit 5 submissions per member, per Phase.

 

11. You must be at least thirteen (13) years or older to enter.

12. In the event that fewer than 20 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

13. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.

15. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

15. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot  OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.

16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.