Advance Auto Parts is one of the leading automotive suppliers for motorsports fans, DIY mechanics, and car enthusiasts alike. They are known for their automotive expertise and their accommodating disposition in stores, and now they're looking to convey those attributes in a fun way on TikTok. With that in mind, Advance Auto Parts (AAP) is looking to create a video series for their TikTok channel that emulates that passion, while also entertaining and encouraging an online community that's eager to learn more about automotive topics.

 

We are looking for clever and thumb-stopping ideas here that make viewers want to come back to the Advance TikTok channel on a weekly basis because they cannot wait to see what they posted next. Your concepts should focus on captivating, entertaining and informative topics revolving around automotive themes. Keep in mind that Advance already has car maintenance tutorial videos, which you can see on their YouTube Channel, and they are aiming to move away from that specific type of content for their other social channels and focus on something more exciting that could lend itself to being shared by their audience. So don't be afraid to pitch something playful and funny either. 

With TikTok in mind - and all the unique aspects of that platform - we are looking for concepts that could work for :15-:60 videos. What the series will be about - how it is formatted, how it's styled, what topics it covers - all of that is up to you, so long as it revolves around automotive maintenance, lifestyle, or education. Should we start a spoof reality show about car owners? Do a fun history lesson about what was happening for the car industry (and AAP) during specific years? Create a car enthusiast host who seems to run Advance's TikTok and gets into weird car shenanigans? Or even a vlog series featuring different tools and products in use? You have a wide highway here for creative, so hit the gas and start sharing your ideas.

 

When considering your concepts, think about your potential audience and feel free to develop content that might be made specifically for new drivers, or specifically for car aficionados with several miles under their belts. The choice is yours. For any questions or other project updates, check out the Project Forum.

 

EXPOSURE:

• Advance Auto Part's Tiktok
• Please review the platform best practices page.

 

TARGET AUDIENCE:

• DIYers, motorsports fans, and/or car enthusiasts of varying ages

 

TONE: 

• Engaging, entertaining, even playful and humorous approaches
• Informative, honest, and helpful 

In order to be considered for this project, you must include the below materials in your submission:

• CONCEPT (REQUIRED): Tell us about your campaign concept using up to 250 characters. Your series concept should be attention-grabbing and PR-worthy. Remember that a concept is not a detailed script — it is a spark of inspiration or a distillation of what will happen. As always, campaign concepts should be clever and engaging.
  
  
• HELPFUL REFERENCE LINKS (Optional): Have you seen another idea, video or marketing activation that you think makes for a helpful reference? Feel free to include a link to any existing content that'll be useful when trying to understand your Concept.

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
2. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
3. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
4. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
5. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
6. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
7. Limit 5 submissions per member, per Phase.
    
8. You must be at least thirteen (13) years or older to enter.
   
   
9. The Sponsor reserves the right to repost the contest.
   
   
10. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
11. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.