BRAND DESCRIPTIONS AND PRODUCTS 

1. Walker: Walker is a leader in exhaust systems and components, offering premium-quality solutions that ensure optimal performance and reduced emissions. Trusted by both professionals and DIY-ers, Walker products provide reliable fit, durability, and efficiency for a quieter, smoother ride.

2. Fel-Pro: Fel-Pro specializes in high-quality gaskets and seals designed for lasting performance and reliability. Their innovative designs and materials are tailored to withstand extreme conditions, making them the go-to choice for automotive repair and maintenance professionals.

3. National: National is a trusted name in wheel-end solutions, known for their dependable bearings and seals. Their products are engineered for superior durability, ensuring smooth operation and long-lasting performance for a wide range of vehicles.

4. Moog: Moog is synonymous with excellence in steering and suspension parts, offering precision-engineered components that enhance vehicle stability, handling, and safety. Preferred by mechanics and drivers alike, Moog parts deliver unmatched reliability and performance.

5. Monroe: Monroe is a pioneer in ride control products, including shock absorbers and struts. Renowned for their innovation and quality, Monroe parts provide superior comfort, handling, and safety, ensuring a smooth ride in any driving condition.

HELPFUL REFERENCE VIDEOS FOR INSPIRATION/TONE:

• Advance Social Static Library Static Images
• Video References

Advance Auto Parts has built a reputation for delivering trustworthy, reliable products that empower both DIY-ers and professional mechanics to tackle any automotive challenge with confidence. As a trusted partner for all things automotive, they are dedicated to keeping drivers on the road with top-notch tools, parts, and resources. Now, their team is expanding this commitment by creating a suite of dynamic content to spotlight five of their most premium, trusted brands: Walker, Fel-Pro, National, Moog, and Monroe. The new content suite will showcase the unique value that each brand brings to the table, helping customers to make informed decisions and underscoring Advance Auto Parts' mission to provide the best parts for every project, big or small.

The goal of this project is to create a robust and unique suite, including two up to :30 videos and accompanying GIFs and static images, to be used primarily on Facebook and Instagram to showcase the five brands: Walker, Fel-Pro, National, Moog, and Monroe which you can read more about in the Background. The videos will feature all five brands, but the static images will be broken down to feature the different brands on their own. Each of these brands offers distinct product lines known for their exceptional quality and performance, catering to a variety of automotive needs, from exhaust systems to seals and gaskets, suspension components, and more. Past campaigns have featured static images with all five logos and general messaging like “the premium parts you trust.” This campaign aims to move beyond that approach with refreshed, engaging visuals and messaging tailored to promote their unique value propositions while driving viewers to shop online at Advance Auto Parts.

The social videos will serve to promote all five brands and their respective products within two distinctly different videos that are eye-catching, captivating and approachable to DIYers and professional mechanics. When creating the product benefits GIFs and images, you will need to create imagery for each brand which can include multiple products within a given image, as long as they are from the same brand. You will also need to make sure that each image or GIF is uniquely different so swapping out the background, changing colors, or swapping out copy from asset to asset won’t be enough here. You should aim to refresh the creative between all assets so viewers will not feel fatigued with the imagery as these images may roll out throughout different times of the year. For the carousel images, they will be looking to post these in groups of five images per brand, with one of the images serving as the front or cover card for each brand, and that cover image will need to feature the main product and drive viewers to the Advance website.

Each brand appeals to different consumer needs, so the messaging must balance highlighting individual product benefits with presenting a unified campaign aesthetic. You can use the provided assets (including lifestyle imagery, product imagery, b-roll, and logos) from Advance to build out your assets, though we also encourage you to create your own custom footage or graphics as well. You should use the provided logo for each brand, though in terms of colors and style, you should focus on the Advance Brand Guidelines and use the brand colors sparingly.

We are also open to seeing live-action, stop-motion, and animation approaches, although Advance is not open to seeing people animated. Any depictions of people should come from previous lifestyle imagery provided or from lifestyle imagery that you capture yourself. Consider ways to blend dynamic motion graphics, lifestyle imagery, energetic editing, and strong messaging about product benefits to engage users across platforms, while not feeling too playful as Advance would like to emphasize the quality and reliability that comes with their products.

To get a sense the style the brand has liked in the past take a look at the references in the Background, and for any questions or other project updates, check out the Project Forum.

DELIVERABLES: There are 44 total assets.

• Two up to :35 Hero Videos, including all brands (9x16, 4x5)
  • With :05 dedicated to brand wrappers 
• Five Product Benefit GIFs, inclusive of all brands (9x16, 4x5)
• Five Product Benefit Static Images, inclusive of all brands (9x16, 4x5)
• Twenty Carousel Static Images, five per brand (1x1)

EXPECTED TIMELINE: HERE

RELEVANT ASSETS: HERE

EXPOSURE: We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they're cast, as it is NOT limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.

• Advance Auto Parts and Partner Website, Instagram and Facebook

TARGET AUDIENCE:

• DIYers and Auto Enthusiasts (Millennials/Gen Z)
• Men, aged 35+ 

TONE/FEEL: 

• Quality, trustworthy, and reliable
• DIY forward

EXECUTIONAL MANDATORIES: 

• Your assets SHOULD NOT include any third-party signage or logos, unless specifically provided or requested by Advance Auto Parts.
• You should keep Advance Auto Parts Brand Guidelines in mind when creating your designs. You MUST use the correct colors (Advance yellow, black, & white) Feel free to use supporting colors on page 41.
• You will be required to provide any and all RAW footage and project files to Advance at the conclusion on the project. 

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.

In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period, but additional time may be required by the Sponsor, depending on any number of factors.

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed in the Deliverables.
  
  
• TREATMENT (REQUIRED): A more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables. Explain what we can expect to see, and how you'll make it. If it's helpful, we've provided a treatment template HERE.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, editor, artist, etc.) but do not include links to your showreel. Please link to individual videos.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show what you're capable of. Consider a video in which you tell the Sponsor what they can expect, or consider test videos, proof-of-concept edits, animatics, etc. For examples of effective Pitch videos, check out this gallery.

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings. Tongal also reserves the right to request all raw files associated with the project.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES - SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a creator.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.