EDEALER BRAND VALUES

• WE’RE INNOVATORS: We learn, iterate, adapt, and generate new ideas.
• WE’RE EXPERTS: We’ve worked with over 2,000 dealerships to deliver technologies and solutions that deliver results.
• WE BACK OUR CLIENTS: We are an extension of our clients’ teams as strategists, managers, and top performers.
• WE CHALLENGE THE STATUS QUO: We push the envelope on what’s possible and go beyond business as usual.
• WE WIN AS A TEAM:  We have a passion and respect for collaboration, valuing diverse perspectives that achieve new levels of success.
• WE ARE PROBLEM-SOLVERS: We believe every problem has a solution that can be uncovered through passion, persistence, and desire.
• WE ARE ACCOUNTABLE: We own our actions, believe in solutions (not excuses), and feel obligated to succeed.
• WE ACT LIKE OWNERS: We think and behave like owners—with commitment, dogged determination, and a bias for action.

E INC is an automotive company that specializes in both wholesale and retail distribution of automotive vehicles through their digital platforms. They are committed to the development, delivery, and relentless refinement of the online buying experience in order to help maximize efficiency and offer cost savings to buy everyday consumer cars and some high end luxury cars. Their retail solutions platform, EDealer, is a one stop shop for car dealers, by creating websites and email marketing for dealers, providing guidance on the best way to list and market their vehicles, and by utilizing search engines. EDealer is now looking for someone to create an animated educational video for their customers and partners that can highlight EDealer’s email marketing solutions.

Videos about email campaigns are not typically the most riveting or exciting topics, so the goal of this project is to find a way to make this video not only interesting to watch, but also easy to comprehend. There is a balance to be made here in entertaining viewers while educating them on what EDealer is, what they do for their clients, and why their email marketing services matter. With the new Email Marketing Services Packages they are offering, they will create landing pages and email designs that are thoughtful of the dealership's audience and drive people to not only open their emails, but actively engage with the content. Plus, with EDealer dealerships get personalized engagement from a senior strategist who is dedicated to their company and who will oversee and implement all components of the marketing campaign. EDealer thinks of dealership's long term goals through all their work so the dealers can rest easy knowing EDealer has their back. E INC has provided an Email Marketing Services Summary outlining what their email marketing is and how it is useful to their customers, we would like to see how you would take this information to make an engaging script with the graphics you plan to create. You can also see their brand values in the Background Section. 

You'll want to rely heavily on motion graphics or 2D animation, along with an informative and upbeat voiceover to guide your video. E INC created this EDealer SEO video, previously made Tongal, as a reference BUT they are also open to different conceptual approaches. You may consider a live action framing device, with on-screen talent that can introduce the subject matter mixed with motion graphics/text to communicate the key information. You could even consider using our stock image partner, Storyblocks, to incorporate engaging imagery that could be helpful to telling their story. This content is for car dealers, so think of the best ways to capture their attention: do you start with a POV shot of someone working from their computer as a montage of flashy and obnoxious pop up ads of cars in the local area pop up or could you show graphics of trucks hauling cars with all the advantages of why email marketing matters. E INC is open to seeing clever visuals so make sure to include what elements you would use to make this content exciting in your pitch.

For any questions or other project updates, check out the Project Forum.

 

DELIVERABLES: There is 1 total video asset.

• One :90-2:00 Informational Hero Video (16x9)

 

TIMELINE: Full project timeline

 

EXPOSURE: 

• E.Inc and EDealer's Website, Youtube, Linkedin and Facebook
• Please review the platform best practices page.

 

TARGET AUDIENCE:

• Canada/U.S.
• Business to Business
• Car Dealers and internal team members

 

TONE:

• Informative, high-energy, engaging
• Fearlessness, curiosity, and ingenuity

EXECUTIONAL MANDATORIES: 

• You project files MUST come with any Voiceover or music audio on separate tracks.
  

 

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects on our platform do move forward, we will notify you in the event the Sponsor decides not to fund any submissions via the project forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and the project team.

Shooting live action or stop motion? Our priority is ensuring everyone's safety, so please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We're working hard to keep people working during this extraordinary time, and you should ensure your submission is executable within the anticipated timeline and budget, while also ensuring everyone's safety.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and execute this video.
  
  
• TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in the video. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

• SCRIPT (Optional): This should include dialogue from the video you intend to create.
  
  
• STORYBOARDS (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across. You can download the Tongal storyboard template here.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
8. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
9. Videos must be in the English language or subtitled.
    
10. Limit 5 submissions per member, per Phase.
     
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
14. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
15. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.