Whether your mind is filled with four leaf clovers or... well... leaping, it's time to celebrate St. Patrick's Day and Leap Year with auto parts and holiday symbolism. True, not a lot of people associate these holidays with auto part stores, but we're looking to do just that, with some unexpected visual concepts that can make that connection through a suite of short social videos for your favorite automotive retailer, Advance Auto Parts. We need one creator to help celebrate even the smaller holidays with fun moments in these engaging, automotive-themed videos.

The goal of this project is to create a loopable :10-:20 social video for three upcoming holidays: Leap Day and St. Patrick's Day. For St. Patrick's Day, Advance is looking for a concept that will have their Advance Auto Part's branded bucket, as part of their wash’n’wax bundle, being used as a "pot of gold," so there's a bit of creative guidance that you can start with. For the other holiday though, Advance wants original creative ideas that aren't overly product-focused, but that nod to automotive maintenance.

We want to grab attention with something fun, unexpected, unusual, and maybe even a little quirky. We're primarily expecting to see animated executions, but Advance is open to stop motion or live action, or even a suite that mixes formats. You can also use live-action photos, which can provided by Advance during pre-production, and incorporate motion graphics or other design elements to exemplify the automotive or holiday themes of the asset. HERE is one example that shows a clean, simple way to incorporate both photos with graphic design for a dynamic social piece, and be sure to check out their Instagram for the ideal look and tone. 

Creatively, think about what Advance and luck have in common, or what people might associate with both; they both keep us going and are always there for us when we need them most. Or maybe consider how Leap Day only occurs every 4 years, and how that's about how often you need to change your car battery, thanks to the DieHard batteries sold at Advance or how this is an extra day to stop by your local AAP store.

Since this is moving fairly quickly, we also suggest that you share a proof of concept video as part of your submission. For any other questions or project updates, check out the Project Forum.

DELIVERABLES: There are 6 total video assets.

• One :10-:20 loopable Leap Day video (1080x1080p, 1920x1080p, & 1080x1920p)
• One :10-:20 loopable St. Patrick's Day video (1080x1080p, 1920x1080p, & 1080x1920p)

EXPECTED TIMELINE: HERE

EXPOSURE: We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they're cast, as it is NOT limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.

• Facebook, Twitter, Instagram, and TikTok

TARGET AUDIENCE:

• Auto Enthusiasts (Millennials)
• Men, aged 35+ 

TONE/FEEL: Fun, thematic, clean, dynamic, engaging, and celebratory

EXECUTIONAL MANDATORIES: 

• You should keep Advance Auto Parts Brand Guidelines in mind when creating your designs. You MUST use the correct colors (Advance yellow, black, & white) Feel free to use supporting colors on page 41.
• If text is used, all text MUST be placed for TikTok in-feed safe zones in the 9x16 videos.

• Your work SHOULD use the provided logos and fonts. 

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.

In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period,but additional time may be required by the Sponsor, depending on any number of factors.

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed in the Deliverables.
  
  
• TREATMENT (REQUIRED): A more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables. Explain what we can expect to see, and how you'll make it. If it's helpful, we've provided a treatment template HERE.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, editor, artist, etc.) but do not include links to your showreel. Please link to individual videos.

• PROOF OF CONCEPT VIDEO (Optional): Please submit one proof-of-concept video (1x1) up to :10, illustrating how you might approach the information provided in the Objectives section.

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings. Tongal also reserves the right to request all raw files associated with the project.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES - SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a creator.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.