Finding the perfect name is tough. Case in point: the Chevy Nova. According to urban legend, the car didn’t fare so well in Spanish-speaking countries because Nova roughly translates as “No Go.” Not the sportiest name for your new sedan.
Speaking of cars that aren’t going anywhere, our Mystery Sponsor wants your help naming its amazing new on-demand roadside assistance service. It’s a mobile phone app that lets you instantly summon help when your car breaks down. But it’s more than just quick and easy towing – they’ll fix all kinds of painful auto issues. It’s the simplest, fastest way to service your car needs.
So what would you call this revolutionary new service/app? The brand plans on offering additional auto services in the future so they’re looking for a name that’s clever but broad and not just focused on roadside assistance.
The goal of this project is to come up with a memorable and exciting Name for this new service/mobile app. Names should instantly establish the pillars of the brand’s identity: simplicity, reliability and speed. Names should NOT be focused on just roadside assistance.
--Key Marketing Messages:
--Target Audience: Men and women, aged 16 – 40 years old.
--Executional Mandatories:
--Tone: Cool and memorable.
--Exposure: Across all product channels.
This Project will be worth a total of $1,500 and consists of a Name Phase. Be sure to read the following information carefully as well as the Official Rules.
PHASE 1: NAME – Come up with an innovative, catchy Name for this amazing new service/app. In the “title” section of the submission form, place your name for the new product, and in the body, feel free to add any notes that you think might support your submission. Each Name winner will receive $500.
1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
2. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of the sponsor.
3. Submissions must not portray sponsor in a negative way, the determination of which will solely reside with the sponsor.
4. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
5. Limit 5 submission(s) per member, per phase.
6. Minimum 250 names, or the contest may repost for fourteen (14) days at the sponsor’s discretion.
7. You must be at least thirteen (13) years or older to enter.
8. BY SUBMITTING A NAMING ENTRY YOUR SUBMISSION IMMEDIATELY BECOMES SOLELY THE PROPERTY OF TONGAL – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEB SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
9. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.