SUPPLEMENT PILLARS: One or more of each of the below pillars, or topics, should ultimately tie into the lifestyle narrative of the person you're looking to profile, and they should speak to its importance authentically, but it's important to restate that your video should not be focused on the specific relevant products listed

• SLEEP - We all need sleep, but with today’s “always-on” schedules, it can be hard to come by. When we feel exhausted, irritable, or are unable to concentrate, we could benefit from a few more hours of zzzs. Stress can play a huge role in this - you know when your heads hits the pillow, and your eyes are shut, but your mind is racing. With the varying sleep issues that consumers have, there are now a range of Nature Made solutions to meet their needs. 
  • Relevant Products: Sleep Longer™, Back to Sleep™, 10 mg Melatonin Gummies

• IMMUNE HEALTH - The immune system is a wonderfully complex system of blood cells and organs, and a well-functioning immune system is key to our overall health and well-being. From seasonal changes and diet, to stress and even sleep, making sure you provide your body with nutrients that support your immune system should top your good-health priority list, along with a healthy lifestyle. 
  • Relevant Products: Vitamin C Gummies, Vitamin D3 Softgels, ImmuneMAX FizzyDrink Mix®

• WOMEN'S HEALTH - No two women are the same, but each and every one can benefit from a little TLC with antioxidants, bone support, and immune system support. Your health can be affected by anything from a busy schedule that keeps you from focusing on you, to a lack of vitamins and minerals in your normal diet. While your body has unique requirements, challenges, and strengths, our supplements protect you from the inside out. Count on Nature Made to deliver essential nutritional support to meet your individual needs.
  • Relevant Products: Multi for Her +Omega 3s Gummies, Calcium Gummies, Hair, Skin, Nails Gummies

• GENERAL WELLNESS - Every body, literally, is different—with unique requirements, challenges, and strengths. Nature Made supplements protect you from head to toe, providing essential daily nutritional support suited to your individual needs. Filling nutritional gaps with some of the key players like vitamins A, C, D and E can help jump-start your personal health goals. 

 

PREVIOUS VIDEOS FOR INSPIRATION OR TONE:

The following are videos that were #MadeOnTongal for Nature Made and provide a sense of the content we're looking to create here, although these videos have more product, and more of an emphasis on product than what we'd like to do in this current project:

• Ashley Jones*
• Kelli Coyne
• Katie Karel
• Adam Popper*

*Nature Made favorites!

ABOUT NATURE MADE:

The people behind Nature Made are driven to make the very best vitamins they can. Which is why they take pride in the fact that the toughest critics endorse their vitamins. In fact, Nature Made vitamins are the #1 Pharmacist recommended brand of supplements in eight categories including letter vitamins, fish oil, and CoQ10 according to the 2013 Pharmacy Times survey. It was the first vitamin brand to earn United States Pharmacopeia (USP) verification, and each Nature Made product stamped with the USP mark tells you they have been independently verified for quality, purity, strength, disintegration and consistency. From sourcing ingredients to production, Nature Made is committed to making vitamins and supplements that you can choose with confidence.

Nature Made is the source for reliable vitamin supplements, and now, they want their digital marketing channels, from their website to email and social media to reflect the people who use those supplements every day. But you don't have to be a professional athlete to pay attention to your nutrition, so Nature Made is looking to create videos featuring authentic personalities that embody the stories of people who use vitamin supplements to support their health and wellness goals in their everyday lives.

The goal of this project then is to create a suite of authentic lifestyle content that revolves around a relatable and engaging personality. We're looking for charismatic individuals whose personality comes through on camera, and who can share with us how Nature Made supplements are helping them achieve their goals and find balance. Nature Made has multiple categories in which they help their customers, so they've provided four "topics" in the Background, and we'd like to have the individual you cast talk about at least one of these in their video. As we meet customers in their normal lives, we want this content to feel sincere and natural so that viewers can see that Nature Made is part of a typical balanced life. 

This project is as much about casting as it is about producing good video content, because it's the authentic on-screen personalities that'll carry much of the weight. We're NOT looking for people with a social following, but it might even be helpful to think of this as "elevated" influencer content. Polished, professional, but intimate and personal in a way that feels like it's the work of an individual. Think tighter shots, less elaborate lighting setups, probably more exteriors, and a lifestyle narrative that feels more natural. The individual can speak to camera at times, but we don't want a talking head. Either way, we should get to know our personality, and see how supplements are integrated into their routine. 

The sponsor is hoping to greenlight four teams of filmmakers & personalities - BUT - they are also open to greenlighting a single filmmaker who can source more than one personality. If you are submitting to produce more than one suite, please submit separate pitches for each personality you'd film with.

Checkout the Background for some more info, and feel free to ask questions in the forum.

 

DELIVERABLES: There are 8 total video assets and 5 still assets per personality.

• One :30-:60 Personality Spotlight (16x9 & 9x16)
• Personality Quote Clips (Six Assets Per Episode)
  • Two :15–:30 Instagram In-Feed (4x5)
  • Two :06-:15 Instagram Stories (9x16)
  • Two :15 YouTube or Desktop Cut-downs (16x9)
• Five stills derived from footage per episode (16x9)

 

TIMELINE: Full Project Timeline

 

EXPOSURE:

• Nature Made's Website, Youtube, Facebook, and Instagram.
• Please review the platform best practices page.

 

TARGET AUDIENCE:

• Women & men, aged 35+ currently using or considering vitamins, minerals, and supplements as part of their health and wellness regimen.
• Secondary target audience: 35+ active, health-conscious Dads

 

TONE:

• Optimistic 
• Authentic, Real, Relatable
• Credible, Knowledgeable, Certain
• Video should feel native to digital/social media. We are going for in the moment documentary aesthetics. While we do want to appear appealing,  we don't want to overly polish the imagery and make it feel sterile or overtly branded

 

EXECUTIONAL MANDATORIES: 

• This content should be Evergreen. While COVID-19 is an obvious consideration with this product, we do not want to overtly allude to that aspect. 
• Content must feature Nature Made products. Nature Made will supply products for filming. 
• You will be required to submit with talent, and if you are submitting to produce more than one suite, please submit a separate pitch with each personality.

 

Shooting live action or stop motion? Our priority is ensuring everyone's safety, so please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We're working hard to keep people working during this extraordinary time, and you should ensure your submission is executable within the anticipated timeline and budget, while also ensuring everyone's safety.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this video.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in the video. If it's helpful to you, we've provided a treatment template, which you can find here.

• HEADSHOTS/CASTING BOARDS (REQUIRED): Introduce us to the people you're considering casting. Share with us their headshots, previous videos, and their story on how they relate to Nature Made.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
8. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
9. Videos must be in the English language or subtitled.
    
10. Limit 5 submissions per member, per Phase.
     
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
14. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
15. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.