HELPFUL REFERENCE VIDEOS FOR INSPIRATION/TONE:

• Stills mood board
• Photography style guide 
• TikTok - Desert Trip
• TikTok - Road Trip
• TikTok - Crossing Borders
• TikTok - Chasing Constellations
• TikTok - Magenta Graffiti
• TikTok - Hotel Discounts
• Bucket List Shot with ‪@Nateinthewild‬ | T-Mobile (helpful reference for vlog-style video)

Suggested shots for still photos (and please note that while we would like to see images centered around these key moments, please feel free to include a creative expansion or adjustment to shot suggestions, as long as they achieve the goal messaging): 

• Friends fueling up at Shell
• Gas pump and car interior shots.
• Scenic highway and breathtaking landscapes
• Candid, in-the-moment shots of friends enjoying the journey
• Fun, movement-filled images that feel dynamic and immersive

T-MOBILE BRAND PILLARS:

Connection: T-Mobile connects you to the things you love.

• Examples: This pillar should show how T-Mobile’s network lets people focus on what they love, like travel and concerts, without worrying about connection. 

Experience: T-Mobile elevate your life, just for being a customer. 

• Examples: T-Mobile concert perks, 15% off all Hilton brands, Dining Rewards, In-Flight Wi-Fi

Value: T-Mobile gives you more than just wireless. 

• Examples: Streaming perks (Netflix/Hulu), T-Mobile Tuesday deals (i.e. $5 movie ticket)

Vibe: T-Mobile brings the brand to life for Gen Z. 

*THIS IS A FAST-MOVING TIMELINE WITH PRODUCTION HAPPENING BETWEEN 3/24-3/30*

As America's largest and fastest 5G network, T-Mobile prides itself in its ability to enhance connection. In fact, human connection is what's at the heart of everything T-Mobile does, and they're constantly working to bring people together - whether they're at home on an epic adventure. And sometimes those epic adventures take you to incredible locations like the iconic Road to Hana, a 64.4 mile highway on Maui, Hawaii, which is known for its scenery and cultural landmarks. This popular road trip destination includes waterfalls, rainforests, and historic sites. T-Mobile wants you to create content about a group of friends' epic road trip along the Road to Hana that feels authentic and relatable to a Gen-Z audience. This content will also highlight T-Mobile's partnership with Shell and the perks that T-Mobile offers to their customers through this partnership. 

The goal of this project is to create a suite of stylized live action social content, with both video and photography that feels immersive and in-the-moment. The suite will include two short :25 vertical videos, one up to 2 minute vlog style video, and 20 accompanying photo stills. T-Mobile is looking to explore a concept involving a group of friends embarking on the iconic Road to Hana. Before the adventure begins, they'll fuel up at Shell, using their T-Mobile perks, of course. This moment not only highlights the savings but also reinforces how T-Mobile keeps people connected on every journey. The content should be inspired by two of T-Mobile's brand pillars (Value and Connection), which we've described in more detail in the Background below.

When it comes to the vertical videos, creatively, there is a specific vibe we're going for here. We're looking for content that feels relatable, organic, and authentically social, and that truly connects with the Gen-Z audience. Although it's not meant to be prescriptive, T-Mobile's shared a stills mood board and a more general photography style guide, and these should give you a sense of the vibe. We're looking for shots that make the viewer feel right in the action, with a vibrant energy, a dynamic feel, and a very particular kind of modern playful vibe. You should let the visuals lead the stories, and capture something that can show how everyday life and experiences are enabled by T-Mobile.  

The vertical videos should feel fast-paced and visually engaging, with one optimized for Instagram/TikTok and the other for YouTube Shorts, so while they can include a lot of the same content, you should look to stylize each video to be fitting to the intended platform and consider how to include typography, graphics, or different editing styles for each. Creatively, there is a specific vibe we're going for here. We're looking for content that feels relatable, organic, and authentically social, and that truly connects with the Gen-Z audience. We're staying away from voiceovers, dialogue on screen and overly focusing on faces. Although it's not meant to be prescriptive, T-Mobile's shared a stills mood board and there are social reference videos in the Background. We also have a more general photography style guide, and these should give you a sense of the vibe. We're looking for shots that make the viewer feel right in the action, with a vibrant energy, a dynamic feel, and a very particular kind of modern playful vibe. This is probably where you bust out the wide angle / 0.5 lens and have some fun. 

In addition to the organic social content and photos mentioned above, T-Mobile is also looking to create a cinematic horizontal vlog-style video documenting the friends' journey, starting with a quick stop at Shell to fuel up using their T-Mobile discount, which will live on YouTube (inspired by the Value brand pillar). This vlog-style video should take viewers on an epic adventure along the iconic Road to Hana, seamlessly weaving in how easy it is to redeem T-Mobile’s Shell perk for discounted fuel. The tone should be engaging and aspirational, incorporating voiceovers and talking-to-camera moments to bring the experience to life. Unlike the vertical videos, this video will include dialogue, so you should plan to have one talent serve as a very conversational host talking directly to the camera. HERE, HERE, and HERE are good examples of YouTube vlog-style videos where we had a very natural host who felt like a friend as they explained some T-Mobile perks without the content feeling too branded. You should also plan to include motion graphics and text on screen incorporated into these videos. Overall, they really want to lean into scenic landscapes, candid moments, and authentic storytelling while conveying how T-Mobile facilitates the journey.

In terms of casting, there should be diverse Gen-Z talent within each suite. You can also get creative in how you shoot talent;  You can also check out the Background for some video references of some recent content we've created fitting within the target motion approach. T-Mobile will also coordinate which Shell station we can film at and there may be a representative from the T-Mobile team on-site during filming so please make sure to plan your shoot to include having them on set.

You should incorporate hints of Magenta in your content, but make sure the visuals do not lean too branded or have Magenta be the focus of every shot. We are not looking for corporate stock images here. Instead, we want photos that are bold, creative, relatable, and authentically social. Your videos and stills should not look like a planned, posed, professional photoshoot, and instead should look like an attainable scene that anyone could be a part of with their friends. 

Please note you do NOT need to be based In Maui to pitch on this project, but there is no additional travel budget available, and any crew travel or lodging should be covered under your production budget. Check out more information in the Background, and for any questions or other project updates, check out the Project Forum.

DELIVERABLES: There are 3 videos and 20 total photo assets. 

• One up-to 2 minute video in a cinematic vlog style (16x9)
• Two up-to 25 second social videos (9x16)
• Twenty retouched photos, all shot 0.5 lens/wide-angle (1x1)
• RAW footage and stills

EXPECTED TIMELINE: HERE

EXPOSURE: This project requires a full rights buyout from photographers and talent. That means all rights, globally, in perpetuity, and in all media. Additionally, all photos taken will need to be provided on a hard drive. This is not negotiable. In terms of usage, we expect content will be used on the platforms below. We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they're cast, as it is NOT limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.

• T-Mobile's YouTube
• Instagram
• TikTok

TARGET AUDIENCE: Gen Z and Millennial active social users in the US, with a focus on those ages 18-34

TONE/FEEL:

• Gen Z, immersive, atmospheric, cool, relevant, edgy. 
• Stay away from anything that feels sales-y or corporate.

EXECUTIONAL MANDATORIES: 

• Your shots should avoid competitor colors (e.g. Verizon's reds, AT&T's blues).
• Make sure to frame your pitches around realistic locations to film in, as you will be required to secure location releases.
• Still images must be shot using a 0.5/wide angle lens.

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.

In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period,but additional time may be required by the Sponsor, depending on any number of factors.

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed in the Deliverables.
  
  
• TREATMENT (REQUIRED): A more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables. Explain what we can expect to see, and how you'll make it. If it's helpful, we've provided a treatment template HERE.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, editor, artist, etc.) but do not include links to your showreel. Please link to individual videos.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show what you're capable of. Consider a video in which you tell the Sponsor what they can expect, or consider test videos, proof-of-concept edits, animatics, etc. For examples of effective Pitch videos, check out this gallery.

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings. Tongal also reserves the right to request all raw files associated with the project.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES - SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a creator.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.