ATTN FILMMAKERS, PLEASE READ PRIOR TO PITCHING:

 

 

Given your overwhelming response to the pitch stage, we have decided that this Cinema Movie has the potential to be the centre-piece of a much bigger campaign, now how Aussome is that!?

 

 

To make it so, in your stories we want you to show Aussome women doing even more Aussomer things! At Aussie we believe everything has a “normal” way of doing it and an “Aussome” way to do it. We also believe that already Aussome things can be done in an even more EPIC and breathe-taking way (that’s what we call “more Aussomer”). We want to inspire and encourage all women to go out and embrace their Aussome... don’t be mistaken, we are NOT inviting shy girls out of the shadows to “find” a glimmer of Aussomeness and boost their self-esteem (that’s what other, more worthy and self-righteous “girl power” brands would do). We at AUSSIE are inviting the girls who are already Aussome, and clearly know it, to go out and show the world just how Aussome they are. AND inviting girls to celebrate in other girl’s Aussomeness.

 

 

 

Now, we may have used the word “Aussome” a lot (maybe even over-used it!), so let’s be clear on what we mean with our dictionary definition:

 

 

 

Aussome (Or-Sum) –  Aussome knows how to live life, and lives for the moment. It doesn’t hold back or make excuses, and definitely never says “no.” Aussome is up for anything (within reason of course) and doesn’t wait in line for things to happen. Aussome steals the show, sometimes gets into mischief doing it, but is never out of control. Aussome is real but is never ordinary. Aussome can do anything it wants to do, and does it always in style. Aussome doesn’t take herself too seriously, and is seriously good at it. Anyone can be Aussome, but the most Aussome people show it in everything they do. But most importantly Aussome is warm, genuine and the source of women’s envy, BUT Aussome is not a bitch or an Ice Queen...Aussome is the girl every girl wants to be, and the girl most guys (And some girls) can never get.

 

 

 

Here are some things we think are Aussome:

 

-          There’s eating Maltesers, and then there’s Aussome blowing a Malteser in the air and catching it in your mouth.

 

-          There’s crying when you break a heal on your shoe, and there’s Aussome defiantly breaking the other heal and styling it out.

 

-          There’s running for cover when the rain clouds break, and there’s Aussome dancing in the rain, embracing it in all of its moist glory.

 

-          There’s climbing Everest because everyone does it, then there’s Aussome who discovers the most beautiful view from the roof top of an old building.

 

 

 

Show us how Aussome you are, by showing us how Aussome Aussie women are.

 

ALSO: PLEASE INCLUDE MUSICAL INSPIRATION IN YOUR PITCHES. DOES NOT HAVE TO BE A SPECIFIC TRACK, BUT BECAUSE MUSIC WILL PLAY A BIG PART IN THIS, PLEASE SHARE YOUR THOUGHTS ON THE SOUNDTRACK.

 

 

The moments before a feature film begins are precious in the movie industry. You’re seated in the audience, popcorn at the ready, excited for the newest Michael Bay rom com starring Shailene Woodley as herself. When all of a sudden, something catches your eye… but it’s not an ad, or a pop-quiz question, or the familiar “Let’s all go to the movies” jingle. It’s a branded short film, and you’re hooked. So conversation-stopping, popcorn-dropping, phone-ignoring that it even makes you forget which movie you were going to see in the first place.

These bonus featurettes were thought to be a thing of the past. Until now. Aussie UK is bringing them back in a new, fun, cheeky and irreverent way. Bigger. More Miraculous. You might even say Voluminous… And they need YOUR help.

 

Aussie UK is looking to produce an EPIC, breakthrough Short Film featuring hair. Not just any hair. Hair that is full of life, that begs to be lived in, that doesn’t hold you back from doing anything. Hair that looks AWESOME even when blasted by a gust of wind. Hair that somehow looks as gorgeous at the end of the night as it did from the start. You know, that head-turning hair that brings out the green-eyed monster in other women.  Some call it “Lucky Bitch Hair!”

 

So go on, read the Objectives to find out more. We hair dare you.

 

===SPLIT===

 

• Aussie UK is looking for a bold, exciting, unique, BREAKTHROUGH short film to play in theaters before features. 
• Aussie hair is head-turning and begs to be lived in. It's Lucky Bitch Hair!
• Your short film should be captivating. 

 

 

This is a filmmaker’s dream project! There are no mandatory product usage, or cheesy winks to camera, no claims or mandatory text, just an EPIC Aussie UK Short Film. Use the extreme reaches of your imagination to create a beautiful, breakthrough, cinematic experience that will instill Aussie as the premier hair care brand in the hearts and minds of all women.

 

PLEASE NOTE:

• HAIR AND CASTING APPROVAL FROM THE BRAND IS MANDATORY PRIOR TO PRODUCTION.
• YOU MUST PROVIDE YOUR OWN PROFESSIONAL HAIR STYLIST FOR THE SHOOT. PLEASE INCLUDE LINKS TO THE STYLIST AND THEIR WORK IN YOUR PITCH. 
• THERE ARE TWO ROUNDS OF REVISIONS.
• YOUR REQUIRED TREATMENT IN THE PITCH PHASE MUST INCLUDE VISUAL REFERENCES TO STYLE AND TONE.

 

Length:

• Main Cinema edit must be 60 seconds.
• Must turn in a 20-second cut for social media use.  

 

Here are some Thought-Starters about the Aussie brand to get your creative juices flowing:

• It’s key for your short film to evoke a positive emotion, exhilaration, surprise, delight and joy.
• Deliver the unexpected, the “not quite what it seems”, make the viewer have to work a little bit (but not too much!) to guess what is going to happen next
• Bring to life the brand’s philosophy “there’s more to life than hair, but it’s a good place to start”
• Show hair which evokes envy in every woman watching... NOT enviably perfect and planned, but enviably full of life, gorgeous, light, moving, flowing
• Show how having enviable hair enables women to go about their day with confidence to do anything (and we mean ANYTHING!)
• Position the brand as down-to-earth, her partner in crime, her best friend.
• Be her partner on her life’s adventures, and remember an Aussie girl finds an adventure in everything!
• We need disruptiveness, a strong creative twist, and visual/audio impact that GRABS her attention and all of her senses from start to finish.

 

Short Film / Breakthrough Video Links for Inspiration:

• SONY Bravia
• Johnny Walker
• Chanel No 5
• Burberry

 

--Key Marketing Messages: Aussie is the miraculous hair care brand for me.

 

--Target Audience: Women 18-45. These women buy lots of different brands. Are open to trying new products. Irrepressible life seekers who want hair that keeps up. Youthful, fearless, cutting-edge, fashion-forward (they create their own looks, they are not fashion obsessed, but rather well put together), eager to try new things (she can find fun in the most boring of meetings, but she would also go jump out of a plane!), loves to travel, free-spirit, optimistic, passionate, spontaneous, and fun.  She aspires to be feminine, sophisticated and stylish!

 

--Executional Mandatories:

• Don’t show other brands/labels.
• Include product shot of 3MM Reconstructor, which will be provided to you.

 

--Tone: Breakthrough! Dramatic, surprising, like nothing you’ve ever seen before. E-P-I-C.  

 

--Exposure: Cinema! Your Short Film will play on the big screen in the UK before feature films and the 20 second teaser is intended for sharing on Aussie’s digital and social channels.

 

--Product: Product will be available to pitch winner.

 

 

Project Details: This Project will be worth a total of $75,000  and consists of 3 Phases: a Story Phase, a Pitch Phase and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.

 

PHASE 1: STORY  – Tell us your Story for an exciting cinematic video in 500 characters or less.  Remember, a Story is not a detailed script but a synopsis of the basic plot points the video should follow. Perhaps you’d like to follow one of Pixar’s Rules of Storytelling: Rule #4: Once upon a time there was ___. Every day, ___. One day ___. Because of that, ___. Because of that, ___. Until finally ___. Don’t get hung up on details, tell us big chunks of story. 

The winning Story creators will receive $500 each and a 5% one-time residual payment for any winning Video based on their Story. (That means if your winning Story is the basis for the 1^st place Video, you will receive $2,500– see Video Phase Payout details for more information).

 

PHASE 2: PITCH - Submit your Pitch (What Is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Video based on one of the winning Ideas from the previous Phase using:

 

• Text (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Video.
• Links (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
• Script (REQUIRED): This should include dialogue from the video you intend to create. 
• Treatment (REQUIRED): A detailed narrative description of what's going to happen in the video, including VISUAL REFERENCES to style and tone. 
• Storyboards (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across.
• Headshots/Casting Boards (REQUIRED): Casting notes, concepts, headshots of actors.
• Pitch Video (Optional): This is your opportunity to show us what you're capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatics, etc. are welcome.    

 

The 1 most compelling Pitch will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will receive $23,000 to help create the Video.  Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, the Pitch winner will also be GUARANTEED a winning place in the subsequent Video Phase.  So, if your Pitch is selected and you execute your Pitch effectively in your Video submission, you will win an additional $50,000 (subject to deduction for one-time 5% residual payment to eligible Idea winners). For an example of an effective Pitch, check out Erik Beck’s winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.    

 

PHASE 3: VIDEO – The 1 winner from the Pitch Phase will create a Video up to 60-second based upon their winning Pitch, with a 20-second cut for social media.

 

--Video Phase Payout: Winners of the Video Phase will earn the following prizes: 1st place $50,000 (less any 5% one-time residual payments paid to the Idea winners, as applicable).

  

--Music:  Tongal has partnered with two premiere music providers: Killer Tracks and Epidemic Sound. Any of which can be used to source music for your Video submission to this Project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.

 

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.  

 

--Referral: Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee equal to 5% of the amount won. That’s a potential $500 (up to $500 per place) in bonus cash just for telling all of your talented friends about this Project! Check out more about our Referral Program in FAQ.

 

1. Videos must be in the following lengths: 60-seconds and 20-seconds. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec

 

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

 

3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

 

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

 

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

 

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

 

7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

 

8. Videos must be in the English language or subtitled.

 

9. Limit 5 submissions per member, per Phase.

 

10. You must be at least thirteen (13) years or older to enter.

11. In the event that fewer than 30 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.

13. The Sponsor will be entitled to reasonable revisions on the finished Video without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot  OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.

15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.