IMG Academy is the world’s largest and most advanced sports training and educational institution. Every summer they host camps where young athletes get a chance to train with some of their world-class coaches, and this year they're hosting tennis & soccer camps online, with instructional video content featuring those same coaches. The coaches have already filmed short lessons using their smartphones, and all of those clips have already been collected in either 9x16 or 16x9. IMG has also developed a template to use for the lesson videos. Now, IMG needs four editors to assemble the existing footage content into 1-4 minute lesson videos.

You can see an example of a tennis lesson video utilizing the coach's footage and the template HERE. It's simple, clean, and straight-forward.

Most lesson videos will be comprised of a single video clip, and IMG will provide the on-screen text copy, so this is predominantly about assembly, background music, and incorporating a basic color grade and sound mix to freshen up the smartphone video. Actual edits will be fairly minimal, although you may need to add slide fade transitions between the instructions & the drills, and cut out any extraneous words at the start or end of takes. Also, note that most tennis clips are 9x16, while most soccer clips are 16x9. If you opt for the soccer lesson videos, you'll also need to adapt the template for the inclusion of the 16x9 video. 

For the Pitch Phase, we are asking that you assemble a single proof of concept video illustrating how you would approach this content. You can access sample footage & brand assets HERE for use in your proof of concept video. We are specifically looking for how well you can follow the existing template, and elevate the UGC footage to look the best that it can be. 

 

DELIVERABLES: We are looking for 4 editors (2 for tennis, 2 for soccer) to each create the following: 

• Up to Seventeen 1-4 minute lesson videos (16x9). The number of videos may decrease, but that will not impact your budget.
• Project files after delivery.

 

TIMELINE:

• For the full project timeline please see the Assets section.
• Note: We are up against a hard deadline of June 2nd, so the timing & budget accounts for a handful of working days starting 05/27. 

 

EXPOSURE: IMG+ Sports Academy Online Platform

 

TARGET AUDIENCE: Teenage athletes, male and female

 

EXECUTIONAL MANDATORIES: 

• Given the tight turnaround, we are only considering one editor/team per suite of 18 assets (i.e. you cannot pitch to produce all assets)
• In lieu of traditional notes and revisions, editors must be available for a video call with IMG on Monday, 6/1 to review assets live, and make any necessary tweaks before delivery.
• In your Pitch, address how you will elevate UGC footage to create beautiful, cohesive videos. Please include any relevant links to past work that speak to that ability.
• You will need to add music to the final assets. 

 

OPEN BID: 

• This is an open bid project, so you will get to set your own budget proposal within $3,000-$4,000 range for a suite of up to 18 videos. 
• NOTE: the number of deliverables may actually decrease, but the budget is more about days of work than number of deliverables, and it will not go down if the number of deliverables decreases.
• By participating in this open bid project, creators acknowledge that the Sponsor is under no obligation to greenlight a bid. Though most open bid projects on our platform do move forward with a greenlit bid, we will notify you in the event the Sponsor decides not to fund any bids via the project forum. Regardless of the result, all open bid submissions will be reviewed and evaluated by the Sponsor and the project team.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this video.

• SPORT (REQUIRED): Please select whether you would like to work on soccer or tennis content.
  
  
• PROOF OF CONCEPT VIDEO (REQUIRED):  Please submit ONE 2 minute long sample proof of concept video based on the information provided in the Objectives section utilizing the provided assets. 
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• BID (REQUIRED): This is an open bid project, so you’ll get to set your overall budget. The Sponsor would like each producer to create eighteen 3-5 minute videos - by dropping content into the existing template - with a cost range of $3,000-$4,000 for the full suite. You DO NOT need to create a full budget proposal - just a bid. 
  
  

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
8. Videos must be in the English language or subtitled.
    
9. Limit 5 submissions per member, per Phase.
    
10. You must be at least thirteen (13) years or older to enter.
    
    
11. The Sponsor reserves the right to repost the contest.
    
    
12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.