For this project, our Mystery Sponsor is a client in the healthcare space, and they're currently working with a live action director on an exciting new brand anthem campaign. This campaign involves a large live action shoot, and it's anchored by a suite of videos, but it will also involve an array of supplemental content, like static digital banners, LinkedIn posts, outdoor digital displays, and email marketing images. The supplemental content will be derived from video and photo that's captured during the live action shoot, but we need a talented individual or team to actually bring it to life.

The goal of this project then is to find someone that can handle graphic design, motion graphics, and some video editing, as well as a bit of copywriting, to work within the framework of the campaign and create engaging, visually dynamic multi-platform ad content. Visuals will be bold and even a little high-concept, but grounded in the healthcare space, and punctuated by direct messaging and prominent brand placement. 

Visual assets will largely be driven by imagery of healthcare professionals in a high concept environment featuring doorways, and we anticipate that there would be four or five static "hero" assets that would be versioned across multiple platforms (i.e. a single image of a nurse might drive an individual digital display banner, an out-of-home (OOH) outdoor display ad, and a LinkedIn carousel ad. The "animation" required for outdoor displays is more like subtle cinematic movement and motion graphics than true animation. Copywriting will revolve around establishing brand identity, and will be consistent across platforms, but versioned depending on the various lengths needed for each platform.

If selected, you'll work closely with Tongal and the live action director to develop a creative approach that aligns with the campaign's overall approach, and ensure that visuals that you might need for your assets are captured on the day of the shoot. 

We can't share more info publicly in the Pre-Pitch Phase, but if this all sounds interesting, please submit any past work that might be relevant to the professional healthcare space or the types of assets we're looking for. You may also share any general info about your team and your capabilities, but nothing else is required - we don't want you spinning your wheels too much here. 

In the Pre-Pitch Phase, four creators will be selected, and after signing an NDA, they will be provided with additional information about the mystery sponsor and the campaign, and will be able to submit a proper pitch.

For any questions or other project updates, check out the Project Forum.

DELIVERABLES:

• Digital Display:
  • Four unique static banners, standard sizes (300x250, 300x600, 970x250, 320x50, 728x90)
• LinkedIn:
  • Five carousel ads (1x1)
• Digital outdoor display:
  • Two :10 video / animated assets (two sizes, TBD )
  • Two :06 video / animated assets (two sizes, TBD )
  • Four unique static banners (two sizes, TBD)
• Supplementary Services:
  • YouTube and LinkedIn description/post and platform ad copy
    
• Project files & adaptable asset toolkits for continuing internal usage and adaptation

EXPECTED TIMELINE: 

• HERE
• Please note that more specific dates will be shared with the 3 creators who will move forward to the Pitch Phase.

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.

PRE-PITCH PHASE:

In order to be considered for the Pitch Phase, you will need to submit samples of previous work, confirm your availability for production, and tell us why you are interested in submitting to this project. It’s your chance to raise your hand and say, “Hey, I’m available and I have this opportunity and want to learn more!”

• TEXT (REQUIRED): 500 characters or less synopsizing why you are interested and why you think you could be a great fit for this project.
  
  
• LINKS (REQUIRED): To your previous design work. You can submit individual links or submit a link to a folder.
  
  
• ADDITONAL INFORMATION (OPTIONAL): If Links alone don't help you accurately showcase everything, you may upload document A more detailed and specific description  of your how you propose to execute all of the content listed out in the Deliverables. Explain what we can expect to see, and how you'll make it. If it's helpful, we've provided a treatment template HERE.

PITCH PHASE:

Four creators will be selected to move forward to the Pitch Phase, you will be required to sign an NDA and will then be sent additional information about the project to put together your pitch. You must include the below materials in your pitch submission to be considered for this project. For examples of effective pitches, check out this gallery.

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed in the Deliverables.
  
  
• TREATMENT (REQUIRED): A more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables. Explain what we can expect to see, and how you'll make it. If it's helpful, we've provided a treatment template HERE.
  
  
• UPDATED LINKS (REQUIRED): To your previous design work. This is included so that you can, if necessary, update your links after you're fully briefed on the sponsor. You can submit individual links or submit a link to a folder.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show what you're capable of. Consider a video in which you tell the Sponsor what they can expect, or consider test videos, proof-of-concept edits, animatics, etc. For examples of effective Pitch videos, check out this gallery.

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings. Tongal also reserves the right to request all raw files associated with the project.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES - SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a creator.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.