Andrews Federal Credit Union is a Credit Union that started back in 1948 for the Military stationed at Andrews Air Force Base, in Camp Springs, Maryland. Now, no longer exclusive to military personnel, they have since grown to be a $2 billion full-service financial institution with stateside locations in Washington, D.C., Maryland, Virginia and New Jersey, as well as overseas locations in the Netherlands, Belgium and Germany.

For this video project they would like to promote their Free Checking account featuring:

• No Monthly Maintenance Fees
• Early Pay Day with Direct Deposit (get paid one day early)
• Nearly 30,000 surcharge-free ATMs in all 50 states and 10 countries
• Convenient access anywhere with our mobile app

 

THE FOLLOWING REFERENCES ARE EXAMPLES OF WHAT WE ARE NOT LOOKING FOR

• Not bad, but looking for better: Navy Federal Credit Union, MECU
• Too credit union stereotypical: Marine Federal Credit Union, Visions Federal Credit Union, Fed Choice Federal Credit Union
• Too cheesy, not funny: PenFed Credit Union, PenFed Credit Union
• Funny, but cheesy: Apple Federal Credit Union, Apple Federal Credit Union

The goal of this project is to create a :30 YouTube TrueView for action video for Andrews Federal Credit Union.  

Andrews Federal Credit Union is a community trusted resource that strives to truly understand its member's unique financial goals and provide steady guidance. The ultimate objective is to drive viewers to sign up for Andrews FREE checking account, but we aren't looking for the same old boring credit union promo video. Instead, we are looking to you to pitch a video that will help Andrews Federal Credit Union stand out from all the other credit unions. 

Andrews Federal Credit Union is open to animation, live-action, being clever, or cheeky, anything is on the table here as long as messaging stays focused on the free checking and getting viewers to click through to the landing page. This is a great opportunity to try out something really different and get noticed. Take a look in the Background section for more information on Andrews Federal Credit Union, its free checking account, and other credit union videos we are trying NOT to be.

 

DELIVERABLES: Four total deliverables:

• One :30 video (16x9)
• Three alternate :30 versions (16x9). Alternate variations will involve the same characters, locations, and script, and will mostly involve small changes that can be handled in post-production, including changes to CTAs, end-card designs, on-screen text copy, and other minor edits. Additionally, depending on where the creative lands, a version may include a slight variation to the script. This will be decided between the selected producer and client during scripting.

 

TIMELINE: For the full project timeline please see the Assets section. Please pay special attention to the timeline if your pitch is animated as we have a tight schedule.

 

EXPOSURE: YouTube. For YouTube TrueView for action best practices please click here. 

TONE: Andrews Federal Credit Union is known for being Trusted, Down-to-Earth, Reassuring, and Personable. The tone of your video can be anything that grabs attention, but should not erode Andrews trusted position with its community.

TARGET AUDIENCE: 

• The primary audience is tech-savvy Millennials between the ages of 25-30
• They are recent college grads starting out in the workforce and looking to balance their expenses of student debt, active living, and saving for a first home

 

EXECUTIONAL MANDATORIES: 

• Your video MUST focus on Andrews Federal Credit Union Free Checking and driving viewers to click through to the landing page.
• Your video SHOULD NOT be an explanation of what a Credit Union is. There are plenty of those already.
• Your video MUST be different from the rest of the field, and you should illustrated in your pitch why your take will work.
• Andrews Federal Credit Union's official tagline “Ready to Serve. Ready to Solve” MUST be incorporated in some way.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this video.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in the video. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• SCRIPT (Optional): This should include dialogue from the video you intend to create.
  
  
• STORYBOARDS (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across. You can download the Tongal storyboard template here.
  
  
• HEADSHOTS/CASTING BOARDS (Optional): Casting notes or concepts, headshots of actors, etc.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
8. Videos must be in the English language or subtitled.
    
9. Limit 5 submissions per member, per Phase.
    
10. You must be at least thirteen (13) years or older to enter.
    
    
11. The Sponsor reserves the right to repost the contest.
    
    
12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.