This video created by lululemon ambassador Jasmine Blocker is a great example of the type of content we're looking for: 

https://www.instagram.com/p/B-AuX3_J7A9/

We're looking to pair three editors with lululemon ambassadors to create weekly suites of at-home RUN, TRAIN, and YOGA videos for Instagram and YouTube to bring the sweatlife to lululemon guests safely quarantining at home. Each editor will be paired with an ambassador to create four weeks of content, which the ambassadors will film themselves and hand off to their editing partner to cut together into a suite of social assets. 

Each suite of content will consist of longer- and shorter-form assets for lululemon's Instagram and YouTube, as well as the ambassador's Instagram. 

The deliverables for RUN and TRAIN are slightly different than the deliverables for YOGA:

 

DELIVERABLES FOR RUN: The RUN editor will create the following suites of content, once a week for four weeks: 

1. INSTAGRAM

• One 9x16 IGTV – up to 10 minutes
  • 4x5-safe baked-in subtitles (from .SRT files)
• One 9x16 Instagram Story – 3 slides, each :06–:10 seconds
  • Ambassador introduction
  • One "trailer" slide of the workout 
  • Swipe up CTA
• One 4x5 Instagram In-Feed asset for the ambassador to post on their feed
  
  

2. YOUTUBE

• One 16x9 YouTube – up to 10 minutes
  • same as IGTV, but formatted for YouTube
• One 16x9 YouTube thumbnail
• One 16x9 YouTube endcard
• English .SRT files

DELIVERABLES FOR TRAIN: The TRAIN editor will create the following suites of content, once a week for four weeks: 

1. INSTAGRAM

• One 9x16 IGTV – up to 10 minutes
  • 4x5-safe baked-in subtitles (from .SRT files)
• One 9x16 Instagram Story – 3 slides, each :06–:10 seconds
  • Ambassador introduction
  • One "trailer" slide of the workout
  • Swipe up CTA
• One 4x5 Instagram In-Feed asset for the ambassador to post on their feed
  
  

2. YOUTUBE

• One 16x9 YouTube – up to 10 minutes
  • same as IGTV, but formatted for YouTube
• One 16x9 YouTube thumbnail
• One 16x9 YouTube endcard
• English .SRT files 

DELIVERABLES FOR YOGA: The YOGA editor will create the following suites of content, once a week for four weeks: 

1. INSTAGRAM

• One 9x16 IGTV – up to 30 minutes
  • 4x5-safe baked-in subtitles (from .SRT files)
• One 9x16 Instagram Story – 3 slides, each :06–:10 seconds
  • Ambassador introduction
  • One "trailer" slide of the workout
  • Swipe up CTA
• One 4x5 Instagram In-Feed asset for the ambassador to post on their feed
  
  

2. YOUTUBE

• One 16x9 YouTube – up to 30 minutes
  • same as IGTV, but formatted for YouTube
• One 16x9 YouTube thumbnail
• One 16x9 YouTube endcard
• English .SRT files 

 

TIMELINE: This project has an expedited timeline. For the full project timeline please see the Assets section.

 

EXPOSURE:

• lululemon's Instagram and YouTube, as well as the ambassador's Instagram
• Be sure to check out our platform best practices page.

 

TARGET AUDIENCE: lululemon guests and anyone searching for at-home workout content.

 

TONE: Uplifting, inspiring, fun

 

EXECUTIONAL MANDATORIES: 

• The long-form content for IGTV and YouTube will vary by vertical:
  • RUN and TRAIN: These videos will be up to 10 minutes and should cover the basics of each workout, tips and modifications, and motivation from the ambassador
  • YOGA: These videos will be up to 30 minutes to show the full yoga flow
• You must specify which vertical you are pitching against using the provided dropdown menu. Budgets for the YOGA vertical can be slightly higher – see the Open Bid section below for more detail.
• You are encouraged to pitch against multiple verticals if interested in creating content for more than one.
• Instagram Story content will need to be delivered as individual slides, not a strung-together video file.
• In your Pitch, address how you will elevate UGC footage to create beautiful, cohesive videos. Please include any relevant links.
• Your Pitch should walk through how you'd create both short-form social content and longer-form workout content that feels organic to the vertical and lululemon's social channels. How will you use graphics and music to package your content? Please include any relevant links.
• lululemon will provide graphics to use in your videos and a template for your YouTube endcard.

 

OPEN BID: 

• This is an open bid project, so you will get to set your own budget proposal within two ranges: 
  • RUN: your budget must be within a range of $10,000–$12,000 for all four weeks of content. 
  • TRAIN: your budget must be within a range of $10,000–$12,000 for all four weeks of content. 
  • YOGA: your budget must be within a range of $12,000–$15,000 for all four weeks of content. 
• The Sponsor is interested in seeing tiered pricing options, so please feel free to submit various versions of your pitch at budget, target, and reach price points within that price range.
• By participating in this open bid project, creators acknowledge that the Sponsor is under no obligation to greenlight a bid. Though most open bid projects on our platform do move forward with a greenlit bid, we will notify you in the event the Sponsor decides not to fund any bids via the project forum. Regardless of the result, all open bid submissions will be reviewed and evaluated by the Sponsor and the project team.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute these videos.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• PREFERRED VERTICAL (REQUIRED): You must select your preferred vertical (RUN, TRAIN, or YOGA) from the dropdown menu. Please note that there is no guarantee you will be selected for your preferred vertical, so you are encouraged to pitch on multiple verticals if interested. If you have relevant editing links against any of these verticals, please include those in your links.
  
  
• TREATMENT (REQUIRED): A detailed description of how you will approach these videos in the edit, making them visually interesting and digestible on social, and breaking down your approach for each platform. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• BUDGET (REQUIRED): This is an open bid project, so you’ll get to set your overall budget proposal. You can download the budget template here. The Sponsor would like each editor to create 4 weeks of content with a total cost range of $10,000–$12,000 for RUN and TRAIN and $12,000–$15,000 for YOGA.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
8. Videos must be in the English language or subtitled.
    
9. Limit 5 submissions per member, per Phase.
    
10. You must be at least thirteen (13) years or older to enter.
    
    
11. The Sponsor reserves the right to repost the contest.
    
    
12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.