HELPFUL REFERENCE VIDEOS FOR INSPIRATION/TONE:
Well, it's probably safe to say that the turkey’s had a good run, but like a plate of forgotten Thanksgiving leftovers, it's getting a little dry. What if Thanksgiving had a new mascot? A weirder, funnier, and way more creative symbol for the season? That's the challenge here: we’re calling on artists, illustrators, and comedy-minded weirdos to create four original, humorous mascots that challenge tradition and tickle our funny bones. Your mascot can be cute, creepy, chaotic, or just plain clever, as long as it brings something new to the table (pun intended).
Some fun examples might be "Leftover Larry," a cold Tupperware of forgotten stuffing with googly eyes and a deep belief that "this time, someone will microwave me." He lives in the back of the fridge next to the cranberry sauce no one touched. Or maybe you've got "Auntie Pie," a mutant dessert who gives unsolicited life advice and is secretly made up of 9 pies. Maybe even "The Intern Who Never Left The Office," who got locked in the office before Thanksgiving and is having one all to himself with people's leftovers from the breakroom fridge.
You can submit up to five individual concepts, and we're open to considering selecting more than one submission from a single creator. Upon greenlight, you'll then bring your mascot to life visually in whatever style you like to work in, and write up a short description with the lore for each mascot.
Check out more information in the Background, and for examples, any questions or other project updates, check out the Project Forum.
DELIVERABLES: 2 total assets.
EXPECTED TIMELINE: HERE
EXPOSURE: Tongal's Instagram
TARGET AUDIENCE: Folks with a good sense of humor and an appreciate of fun art.
In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period, but additional time may be required by the Sponsor, depending on any number of factors. Unless specifically requested, there's no need to include a budget with your submission.