KEY MARKETING MESSAGES:

• ProRewards is a Loyalty Program for our Elite Professional customers. This program awards points and prizes based on the customer’s monthly spend and promotional participation.
• Customers earn points from qualifying manufacturer products that are part of the base program and their total monthly spend (called "tier goals"). Customers can also earn more points and prizes through ProRewards Exclusive promotions. Points can be redeemed for prepaid cards, travel programs, tools and equipment, and more, but redemption options vary by geographic location. Key messaging here:
  • Earn points monthly from achieving monthly tier goals.
  • Earn points by purchasing ProRewards eligible products from participating manufacturers that are a part of the base program. 
  • Earn points and prizes by participating in ProRewards Exclusive promotions.
  • Redeem points for valuable offers like tools & equipment, Solutions offerings, training courses, or prepaid cards.

PROREWARDS BENEFITS:

• Unlocks access to big-name industry events including STX
• Ability to earn points & prizes such as tumblers, YETI coolers, signage for your lobby, and more
• Various redemption options available including prepaid cards, tools, equipment to name a few

HELPFUL REFERENCE VIDEOS FOR INSPIRATION/TONE:

• Advance Pro explainer video

Advance Pro has a simple, but strong promise: professional quality parts, service, and solutions dedicated to the professional shop. You may be familiar with Advance Auto Parts, but you probably don't realize they actually have a division called Advance Professional, or "Advance Pro," which is the largest automotive aftermarket supplier, and has the broadest availability of import and domestic parts. Advance Pro offers more than 900,000 products from their extensive network including Carquest Auto Parts®, WORLDPAC®, and Autopart International®. Their promise is simple, but strong: Professional quality parts, service and solutions dedicated to the professional shop. On top of all that, their ProRewards Loyalty Program allows auto repair shops and other professionals to earn points by purchasing the products they need & redeeming those points for exclusive deals, and that's what this is about.

For this project we are looking for an animator to create a straight-forward but captivating video - up to 1:30 - letting current and potential customers all they need to know about the Advance Pro's ProRewards program. The key thing is that the loyalty program helps shoppers save money and earn points when purchasing ProRewards eligible products in-store or online, and that they can then redeem their points for valuable offers like tools, equipment, training courses, gift cards, and additional fun prizes. 

The video should focus on the three main pillars of the program - Enroll, Earn, & Redeem - by demonstrating how to enroll, highlighting the ease of earning points, and outlining potential benefits when redeeming those points. We will also need one :20 cutdown for each of the three pillars. You can learn more about how the program works and potential benefits by visiting the Background.

The tone and style should feel similar to their current Advance Pro explainer video and avoid any "cutesy" visuals, while finding creative ways to approach the messaging. The sponsor has mentioned the videos should not feature any people or humanoid figures, but should lean into the use of graphics and clever uses of typography. Apart from that, the animation and editing style of these videos is entirely up to you, so if you think kinetic text, sound effects, highly detailed renders, a heads up display graphic, or a straight view of a mouse cursor across the site with powerful VO will be the most effective approach, we want to see it! 

For your pitch, you should include style frames that demonstrate the type of animation style you'd like to use. This video will be the main reference for the rewards program, so it should be attention grabbing and engaging, but also clear, and straightforward to effectively convey he ease and benefits of the ProRewards program.

For any questions or other project updates, check out the Project Forum.

DELIVERABLES: There are 8 total video assets.

• One up to :90 explainer video (16x9, 1x1)
• Three :20 cut-downs (16x9, 1x1), or one for each pillar 

EXPECTED TIMELINE: HERE

EXPOSURE: We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they're cast, as it is NOT limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.

• Advance Professional's Website, Facebook, Twitter, and Linkedin

TARGET AUDIENCE:

• Current and prospective Advance Professional customers
• Men, aged 35+ 

TONE/FEEL:

• Exciting, informative, innovative, and entertaining 
• Professional and respectful

EXECUTIONAL MANDATORIES: 

• Your videos SHOULD follow the Advance Pro Brand Guidelines and AVOID any competitor colors such as orange, blue or green.
• Your videos MUST include the disclaimer “Enrollment based on qualification, subject to change.” 
• Your videos SHOULD NOT feature any people or humanoid figures.
• Your videos SHOULD avoid ‘cutesy’ messaging or visuals.
• Please avoid referencing specific brands or including any product logos associated with the program,

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.

In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period, but additional time may be required by the Sponsor, depending on any number of factors.

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed out in the Deliverables.
  
  
• TREATMENT (REQUIRED): A more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables, both in terms of what we can expect to see, and how you’ll make it. If it's helpful to you, we've provided a treatment template, which you can find here.

• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

• STYLE FRAMES (REQUIRED): Illustrated stills that showcase what your animated take will visually look like.
  
  
• SCRIPT (Optional): This should include dialogue from the video you intend to create.
  
  
• STORYBOARDS (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across. You can download the Tongal storyboard template here.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings. Tongal also reserves the right to request all raw files associated with the project.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES ? SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a creator.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.