STATIC ASSET CONTENT BUCKETS:
HELPFUL REFERENCE IMAGES FOR INSPIRATION/TONE:
Whether it comes to the quality products and services they offer or the best new deal on auto parts, Advance Auto Parts is committed to providing their customers with the best auto maintenance care experience. That attention to detail and care starts with their online presence which is why Advance is now looking to create a library of evergreen static images that their teams can use to post on their social channels throughout the year that highlight their programs like SpeedPerks, their products, and the free services they offer.
We are looking for a talented and detailed graphic designer to create 18 different static images, in 3 different aspect ratios, that focus on three main topics: the Free Service Offerings, the SpeedPerks Rewards Program, and then Product Specific Imagery. To see a detailed description of the images you need to feature for each bucket, as well as references to previous AAP graphic design work, check out the Background. Your graphics should be able to be used any time of the year, although the Advance team may provide captions for the images that connect them to a specific promotional offer.
We are looking for a creator who is skilled using a mix of graphic design elements, like those included in the Advance style guide, and can combine those with photography, so you don't necessarily need to create fully original graphic designs for all of these assets. The design elements, use of color, and typography will be the place to have some fun with these. Generally speaking, you can include big, bold headline text your images, but they should not be heavily text-based, and they should either emphasize graphic elements or elevate existing photos in a dynamic and engaging way. There is no need for extensive messaging or detailed text descriptions with the images. The Advance team also already has lifestyle photography and product imagery that you can utilize, though these will be provided in pre-production, so for your submission feel free to include stock images to demonstrate how you could incorporate photos in your designs.
For your pitch, we highly encourage that you submit a proof of concept / first draft of an image or multiple images along with your Treatment and check out links in the Background to see what Advance has shared on social lately. The Free Service Offerings is the main priority, so we will need someone who can work fast to provide that wave of images first and then focus on the remaining two buckets. Keep in mind that you are creating content for each of the three buckets, so Free Service Offerings should include imagery and photos that showcase those free services in action and SpeedPerks should be more customer interaction based. In the same way, the Product statics should include images of those specific products and your graphic elements should highlight the products through graphic design elements or clever ways of mixing styles, such as one wiper blade of a car being animated and the other displayed as a photo of the wiper blade.
For any questions or other project updates, check out the Project Forum.
DELIVERABLES: There are 54 total static assets.
EXPECTED TIMELINE: HERE
EXPOSURE: We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they're cast, as it is NOT limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.
TARGET AUDIENCE:
TONE/FEEL: Clean, dynamic, engaging attention-grabbing
EXECUTIONAL MANDATORIES:
By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.
In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period, but additional time may be required by the Sponsor, depending on any number of factors.