It's almost time to say farewell to 2023, and your favorite automotive retailer, Advance Auto Parts, wants to welcome the new year with a fun themed animation. Last year Advance's leading competitors did not recognize New Years Eve or the new year on any of their social posts. So this year, Advance is looking to get ahead of the competition by partnering with one creator to produce a fun, automotive themed animation to ring in the new year.

The goal of this project is for you to create one loop-able video –  between :10 to :15 – to mark the end of 2023 and usher in the start of the 2024 by animating a speedometer revving or speeding up from 2023 to 2024, before quickly dropping back to 2023. The content needs to be dynamic, easy to understand with little to no copy on screen. 

We are looking for any type of animation style, as long as it's modern, celebratory, and eye-catching. Your video must stick to the original speedometer concept, but we challenge you to find creative ways to make your video stand out. As you can see from some of Advance's recent animated videos Free Gas for a Year, DieHard Battery, or French Fry Day the brand colors (black, yellow, and shades of grey) need to be included, whether you are incorporating either 2D animation, 3D animation, or both. 

For your pitch submission, it would help to see a sample design that illustrates what you're thinking, and a clear description of the planned creative approach within your treatment. Feel free to throw in a few different creative options too, so that Advance can pivot if they are really liking a style from your past work, but aren't in love with your primary creative approach. Be sure to check out the Project Forum for any updates.

DELIVERABLES: There are 2 total video assets.

• One up to :15 loopable hero video (1x1, 9x16)

EXPECTED TIMELINE: HERE

EXPOSURE: We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they're cast, as it is NOT limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.

• Facebook, Twitter, Instagram, and TikTok

TARGET AUDIENCE:

• Auto Enthusiasts (Millennials)
• Men, aged 35+ 

TONE/FEEL: Dynamic, engaging, celebratory

EXECUTIONAL MANDATORIES: 

• Keep Advance Auto Parts' Brand Guidelines in mind when creating content.
• Animation MUST be in Advance's brand colors (black, yellow, shades of gray) with small accents of red.
• Animation MUST use the provided logos and fonts. 
• If text is used, all text MUST be placed for TikTok in-feed safe zones in the 9x16 videos.

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.

In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period, but additional time may be required by the Sponsor, depending on any number of factors.

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed out in the Deliverables.
  
  
• TREATMENT (REQUIRED): A more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables, both in terms of what we can expect to see, and how you’ll make it. If it's helpful to you, we've provided a treatment template, which you can find here.

• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

• STORYBOARDS (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across. You can download the Tongal storyboard template here.
   
• PROOF OF CONCEPT VIDEO (Optional): Please submit one proof-of-concept video (1x1) up to :10, illustrating how you might approach the information provided in the Objectives section.

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings. Tongal also reserves the right to request all raw files associated with the project.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES ? SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a creator.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.