REFERENCE VIDEOS OF PREVIOUS ADVANCE AUTO PARTS HERITAGE MONTH PROJECT FOR INSPIRATION OR TONE: In the past, Advance has had creators produce videos that were specifically about different communities, as well as the history and future of Advance Auto Parts. For this project, we would love to see videos similar to these in style and tone, but with a focus on Native American History or Heritage and original stories.

• Resin Rainbow Car Coasters
  
• Pride Month Jamie Thomas
• Automotive Journalist Jodi Lai 
• Ode to Mr. Lee
• Holding Her Own
• Helene Rother
• C.R. Patterson
• Endless Roadtrip
• Cars have been my A1 since Day 1
• 90 Years of Driving You Forward
• Advance Auto Parts Stores and You Throughout the Years
• Past Present and Future with Advance Auto Parts

Advance Auto Parts is calling on Native American filmmakers, animators, creators, and visionaries to step up and seize the opportunity to share unique automotive experiences, stories, and characters, in a fun and entertaining video.

 

For the month of November, Advance Auto Parts will be spotlighting Native American voices and history, and we’re looking for Native American filmmakers, animators, and storytellers to help share videos - up to 60 seconds in length - of positive experiences they or other members of their community have had within the automotive industry. We're open to authentic retellings of real, uplifting stories, but we're also open to original narratives, or something else more interpretive. This could mean anything from describing the quirks of working on your first car to creating an informative and honorable video of the significance of automobiles throughout Native American history.

If you’re wondering where to start, think about others in your community that you admire who own or work in car shops and their struggles or accomplishments. Consider the way classic cars have been showcased in Native American television shows and movies. Think about your community, your family, your unique perspective, what your car says about you, and create something that feels like a reflection of you and your style. Remember these are not ads and there's no need to include the brand or logo in your video. We’re looking to mainly highlight you as an artist. Feel free to mention Native American Heritage Month, but know that your video does NOT directly have to tie in to or reference Native American Heritage Month.

We are open to both organic, TikTok style live action video or animated executions with a voiceover component, show us the best way you can bring your compelling story to life. We are especially interested in maker's content like creating a mural that contains your love for your family's heritage and your favorite cars, or building a historical figure made out of car parts, we are open to all executions here, so get creative! Whatever the approach, AAP is also interested in the process, so please consider how you may set up a behind the scenes camera when pitching. We will be greenlighting 3 total creators who will each be responsible for producing 1 video for $3,000. You may have a lot of ideas for how you might want to tackle this, so for your pitch, we'd recommend submitting several different ideas for your video. If Advance likes where your head's at and you're greenlit, we'll work with you to develop ONE of your ideas during the pre-production process. 

For more thought starters, take a look at some of the videos Advance had the community make for past Heritage Months and their general brand in the Background. For any questions or other project updates, check out the Project Forum.

 

DELIVERABLES: There are 2 total video assets for each creator.

• One up to :60 video (9x16, 1x1)

 

TIMELINE: HERE.

 

EXPOSURE:

• Advance Auto Part's Facebook, Twitter, Instagram, and Tiktok
• Please review the platform best practices page.

 

TARGET AUDIENCE:

• Men, aged 35+ 
• Secondary target audience: car enthusiast Millennials

 

TONE: Fun, inspiring, uplifting, celebratory, respectful

 

EXECUTIONAL MANDATORIES: 

• Animators can work in 2D animation, stop-motion animation, claymation, creative motion graphics, mixed media, etc. 3D animation is acceptable, but hyperrealistic VFX work is difficult given the timeline and budget, so you must show that you can execute within these parameters. 
• You may use voiceover, narration, and visual text but it is not required
• All work MUST be original, and should NOT include or reference existing IP or characters. Any persons, places or things rendered should be of the artist’s own creation and should not be referential of any existing properties.
• All content produced can only to be shared, published or distributed by Advance Auto Parts or its subsidiaries.
• If text is used, all text MUST be placed for TikTok in-feed safe zones in the 9x16 videos.
• You SHOULD keep Advance Auto Parts Brand Guidelines in mind when creating your videos, with a focus more on yellow and black coloring, rather than red.
• Your casting SHOULD be diverse.
• Your video SHOULD NOT include any third party signage or logos, unless specifically provided or requested by Advance Auto Parts.
• If you want to use trending TikTok audio, you MUST use audio only from the TikTok Business Music Library or you can re-create the trending audio yourself you can.
• If your videos will need to feature music from the TikTok Business library, your final delivery will need to consist of a video exported without music, along with the exact timecodes for where music tracks should be added to your video when posted.
• Videos CANNOT feature anything vulgar or any profanity.

 

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a bid. Though most projects on our platform do move forward with a greenlit bid, we will notify you in the event the Sponsor decides not to fund any bids via the project forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and the project team.

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.