It's almost time to celebrate Dad, and as we prepare for this upcoming Father's Day, we want to talk about the automotive industry. Yes, we realize it's a bit cliché to associate dads with the automotive industry on Father's Day, but statistically, dads are usually the primary automotive enthusiasts of the household as well as the primary purchaser of automotive accessories. Seems appropriate, no? From washing cars, to driveway tune ups, to asking you to hold the flashlight steady while they're under the hood, dads and cars are nearly inseparable.

This year Advance Auto Parts wants to highlight how amazing dads are, with an eye towards the younger generation that's now stepping into the role of of becoming new fathers, by highlighting the connection between fatherhood and the ways dads use their cars. The goal of this project is to create an organic, TikTok style live action video - up to :60 - with a short retelling of an authentic story, OR an original narrative. Think of ways you can create something a little more humorous, compassionate, or otherwise creative and unique. You've got lots of freedom here, but whatever you do, it'll need to connect your dad's (or dads') story to the automotive industry somehow. That could mean anything from filming an organizational video showing what it's like as a dad cleaning the car with your kids "helping", or it could be to a tribute for your own pop and the car that was passed down from his father. 

If you're a dad, you know what an asset having a car can be for your family, and if you're not a dad, it may be time to grab one of your stop by the house with one of your dad's favorite drinks to get a few stories about what it was like to raise you. Think back about the time you spent with your dad fixing up a beat up car or learning how a car even works. Maybe your dad taught you how to check your oil levels or to always double check your mirrors for other drivers. For many, they can still hear that cautious teaching voice in their head as they work on their car or drive on the freeway. There is a sense of security knowing that you can always call dad when something goes wrong and knowing he can fix anything. Keep in mind that this is not an ad, and you're not trying to sell a product or promote Advance Auto Parts directly; rather, this video is an opportunity to celebrate dads with content that happens to be from Advance. For any questions or other project updates, check out the Project Forum.

 

DELIVERABLES: There are 2 total video assets. 

• One up to :60 social video (9x16, 1x1)

 

TIMELINE: HERE

 

EXPOSURE: We anticipate content will be used on the platforms listed below, but if casting talent, please be sure your talent reviews the required Talent Release, as it is not limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices page.

• Advance Auto Part's Instagram, Tiktok Facebook, and Twitter

 

TARGET AUDIENCE: First Time Fathers and Dads who drive

 

TONE: Thoughtful, celebratory, heartwarming, inspirational

EXECUTIONAL MANDATORIES:

• You may use voiceover, narration, and visual text, but it is not required
• All work MUST be original, and should NOT include or reference existing IP or characters. Any persons, places or things rendered should be of the artist’s own creation and should not be referential of any existing properties.
• If text is used, all text MUST be placed for TikTok in-feed safe zones in the 9x16 videos.
• Your video SHOULD NOT include any third party signage or logos, unless specifically provided or requested by Advance Auto Parts.
• If you want to use trending TikTok audio, you MUST use audio only from the TikTok Business Music Library or you can re-create the trending audio yourself you can.
• If your videos will need to feature music from the TikTok Business library, your final delivery will need to consist of a video exported without music, along with the exact timecodes for where music tracks should be added to your video when posted.
• Videos CANNOT feature anything vulgar or any profanity.

 

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects on our platform do move forward, we will notify you in the event the Sponsor decides not to fund any submissions via the project forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and the project team.

 

Shooting live action or stop motion? Our priority is ensuring everyone's safety, so please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We're working hard to keep people working during this extraordinary time, and you should ensure your submission is executable within the anticipated timeline and budget, while also ensuring everyone's safety.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed out in the Deliverables.
  
  
• TREATMENT (REQUIRED): A more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables, both in terms of what we can expect to see, and how you’ll make it. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

• SCRIPT (Optional): This should include dialogue from the video you intend to create.
  
  
• HEADSHOTS/CASTING BOARDS (Optional): Casting notes or concepts, headshots of actors, etc.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.