TARGET CAMPAIGN AUDIENCE TAKEAWAYS

• There are people like me on Match
• Match isn't just my parents dating app - Match gets me
• Match is an app where I can find quality dates
• My person is out there and Match is going to help me find them

ADULTS WANTED CAMPAIGN OVERVIEW

‘Adults Wanted’ is a rally cry for adult singles who are fed up with dating red flags and are ready to date other emotional mature adults on Match because Adults Date Better. 

What happened to dating? It seems there are endless horror stories, and very few happy ones. That’s because there’s a big difference between someone who dates, and an adult dater. When you date an emotionally mature adult,  you’re free to be yourself and let go in ways you never could. So date an adult who remembers your coffee order.  An adult who openly communicates and cares about your boundaries and needs. Date an adult who isn’t afraid to “ugly laugh” in front of you. Because when you finally date adults only, good things come your way. It’s time to ignite hope and optimism back into dating. Match will get you there.

ADULTS WANTED HEADLINES & TAGS

• What's better than one open communicator? Two. 
• Stay out late with someone who also goes to bed early. 
• Tell your best stories to someone who actually listens. 
• Rip the clothes off someone who knows how to put them away.
• Crush on someone who makes you feel whole.
• Get really naughty with someone really nice.
• Make out with someone who’s made something of their life.
• Forget flowers. Find someone who buys you tampons.\

Match has lead the online dating movement since 1995, from the technology to the culture, and now they're standing up to say that emotional maturity is sexy. They believe that adults date better, and they're telling singles to "do you until you find someone worth doing." Match is constantly evolving their platform to empower single people to take dating into their own hands and date healthy, and that's what "Adults Wanted" is all about. With this project, they're looking for up to 5 people with a significant social media following to create and post a video about modern dating to increase the awareness behind this movement. 

The goal of your video will be to create excitement around the Match "Adults Wanted" campaign and encourage downloads of the Match app. It can star you or someone you know so long as it me It's important to note that while we want emotional maturity this doesn't mean it should be somber or melodramatic, we still want to encourage mature adult singles to have fun and let loose. Invite viewers to approach dating in an empowering way, and show them how Match fits into this equation. Overall, the concept behind your video should be entertaining and humorous. Most importantly, it should be  authentic and relatable to you or your talent's personality.

Match is looking for someone with at least 10,000 followers on either Instagram or Tiktok, and we'd love for you to submit yourself if you have a following, but we understand that might not be the case, so it could be a friend, or it could be talent that you source. Whomever it is appearing on screen, they MUST live in the US or Canada, and have the Match app and be a member at the time of filming. You should also keep in mind that that person will need to agree to post on their own channel. If you have access to multiple talent options, feel free to pitch multiple times with different talent, as Match is open to greenlighting more than one pitch. In terms of casting, Match is hoping to find at least a few people in the NY metropolitan area as they host events they'd love to invite you to; however living outside of the area will not be a dealbreaker. Talent, however, should be between ages 30 and 49. So long as they meet the above stipulations, we're not looking for any particular follower base: talent could be standard influencers, comedians, actors/actresses, or foodies. The category they focus in isn't important so long as they have an engaged audience and are willing to post in partnership with Match. 

For your pitch, you must include your proposed talent (if that's not you), and please be sure to include relevant social handles for Instagram or TikTok. Talent will be one of the top considerations when Match makes selections. We're anticipating the we'll greenlight up to 5 submissions, with the possibility that, if we see a lot of great options, Match may greenlight significantly more.

Check out more information about the "Adults Wanted" campaign and relevant messaging in the Background, and for any questions or other project updates, check out the Project Forum. 

 

DELIVERABLES:

• One 30 second - 2 minute video (9x16)

 

TIMELINE: HERE

 

EXPOSURE: We anticipate content will be used on the platforms listed below, but if casting talent, please be sure your talent reviews the required Talent Release, as it is not limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices page.

• TikTok
• Instagram Reels
• Match App Social Channels

 

TARGET AUDIENCE: Adult singles between the ages of 30-49

 

TONE:

• High energy and friendly.
• Humorous, relatable, and at times surprising.

 

EXECUTIONAL MANDATORIES: 

• Refer to Match as “Match”  and reinforce it is a dating app (something like: "Match - yes THAT Match.com, but it's not 1997 - just Match, the app!)
• Talent must have at least 10,000 followers on either Instagram or TikTok.
• You or your talent must agree to submit to a social background check if requested.
• Don’t speak about past relationships in a negative tone.
• Do not say “I guarantee you will find love.”
• Do not use swipe figuratively (swipe left on 2020 or swipe left on other apps). Instead of “swipe-up now” say “download now.” 
• Do not use any borders or filters.
• You must use music from a Tongal partner library - music from TikTok or Instagram, will not be permitted.
• Post description text must be approved before posting.

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects on our platform do move forward, we will notify you in the event the Sponsor decides not to fund any submissions via the project forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and the project team.

 

Shooting live action or stop motion? Our priority is ensuring everyone's safety, so please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We're working hard to keep people working during this extraordinary time, and you should ensure your submission is executable within the anticipated timeline and budget, while also ensuring everyone's safety.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed out in the Deliverables.

• TREATMENT (REQUIRED): A more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables, both in terms of what we can expect to see, and how you’ll make it. If it's helpful to you, we've provided a treatment template, which you can find here.

• SOCIAL MEDIA LINKS (REQUIRED): To your (or your talent's) public social media pages (i.e. Instagram or TikTok).

• YOUR LOCATION (REQUIRED): Please let us know which city and state you (or your talent) live in.

• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.