KEY VALUE PROPOSITIONS

• Free to sign up, and just $500 minimum per campaign.
• This is the best way to advertising on TV for small and medium sized businesses, growth brands, and agencies that represent them. 
• Performance based.
• No long-term commitment.

HELPFUL REFERENCE VIDEOS FOR INSPIRATION/TONE:

• tvScientific Ad
• Hulu Ad Manager

TV advertising is a crucial element of a good marketing campaign, but getting started can be intimidating for many smaller businesses, which is why Roku Ads Manager was created. Roku Ads Manager exists to make advertising approachable and affordable for those small to medium-sized businesses that may not otherwise be able to advertise on TV or streaming platforms. It's free to sign up, the minimum ad buy is only $500, and it takes 4 easy steps. The goal of this project is to create an engaging motion graphic video that helps get the word out about the Roku Ads Manager platform and that drives small to medium-sized businesses to sign up.

This video should be driven by strong visuals and dynamic on-screen text and accompanied by entertaining voiceover that explains the value propositions. Roku has provided a wealth of icons in the assets linked below, which should be brought to life with creative use of motion graphics. There is an opportunity for actual 2D animation here, but given the short timeline, it's not at all expected. If you do have a great animated approach, however, please speak to how you'd be able to execute given the project parameters. 

In terms of scripting, you'll need something that explains what Roku Ads Manager is and why brands should consider it. This shouldn't be a dry business lecture though, and the sponsor is interested in something that incorporates subtle humor to make the video more exciting. With that in mind, this is also not really a product tutorial - it's more of a flashy attenion-grabber for potential businesses. Remember the goal is to drive net-new sign-ups. Accordingly, the voiceover should be an upbeat voice that fits the overall tone of your video.

The video will be accompanied by a short cutdown, and some alternate versions. The versioning will involve small changes like an alternate CTA, end-card design, or on-screen text copy edit, but is TBD. Static images will be used to extend the reach of this creative on search, LinkedIn, Facebook, and other social media sites. While the images should be similar to the feel of your video, we'll need to make sure they're optimized for these platforms. They should be concise enough to be catchy, while lengthy enough to be inclusive of the main selling points of the product. 

Check out more information in the Background, and for any questions or other project updates, check out the Project Forum.

DELIVERABLES: There are 4 total video assets and 5 static image assets:

• One :30 video (16x9)
• One alternate :30 version (16x9)
• One :15 cutdown (16x9)
• One alternate :15 version (16x9)
• Static Display Banners (300x250, 728x90, 160x600, 300x50, 200x200)

EXPECTED TIMELINE: HERE

RELEVANT ASSETS: HERE

EXPOSURE: We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they're cast, as it is NOT limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the  platform best practices.

• The Roku Channel
• Youtube
• Social

TARGET AUDIENCE:

• Owners of small to medium sized businesses.
• Emerging larger brands who currently only advertise on social.
• Independent ad agencies who may represent either of the above.

TONE/FEEL:

• Casual tone, informative, speaking towards marketing and business decision makers without becoming dry.
• Comedy is okay as long as the value proposition leads the narrative.
• Self-referential or meta humor (i.e. breaking the fourth wall) is permissible.

EXECUTIONAL MANDATORIES: 

• Follow the Roku Advertising Guidelines and Primary Roku Brand Guidelines.
• DO NOT mention any Roku Advertising competitors.

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.

In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period, but additional time may be required by the Sponsor, depending on any number of factors.

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed in the Deliverables.
  
  
• TREATMENT (REQUIRED): A more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables. Explain what we can expect to see, and how you'll make it. If it's helpful, we've provided a treatment template HERE.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, editor, artist, etc.) but do not include links to your showreel. Please link to individual videos.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show what you're capable of. Consider a video in which you tell the Sponsor what they can expect, or consider test videos, proof-of-concept edits, animatics, etc. For examples of effective Pitch videos, check out this gallery.

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings. Tongal also reserves the right to request all raw files associated with the project.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES ? SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a creator.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.