Fluoride is the only active ingredient in mouthwash that can help prevent cavities and strengthen your teeth. Most people believe that using any mouthwash will improve their oral health, but the surprising fact is that only 21% of mouthwash sold actually contains fluoride. To help fight this confusion, the team at ACT Mouthwash is looking to create a myth-busting type video that both entertains audiences and explains the benefits of the fluoride in their products. 

The goal of this project is to create one :30 educational hero video, along with a number of cutdowns. In terms of style, you can expect that this will primarily be a live action video, with some motion graphics elements in the form of text on screen, and potentially even some simple animated elements to help explain how fluoride works. The ACT team is open to either stylized studio environments or real world bathroom-type environments, depending on what works best for your concept. The content should really be educational, and centered around playfully busting the myths around fluoride and mouthwash. We essentially want to create an "aha" moment for people to realize why fluoride is so important, how surprising it is that very few mouthwash products actually have it in their formulas, and why they should use ACT for their mouthwash needs, since it does have fluoride included. 

Casting will be important here, as we'll want a charismatic actor who can lead the video and keep people interested throughout. This talent will not need to portray a scientist, but should be confident and self-assured. While many people are familiar with fluoride treatments for children, we'll be focusing on the adult versions of the ACT Mouthwash products, and should plan to cast adult talent, and speak to an adult audience. You will not need to feature anyone else beyond that actor in the video. 

In terms of messaging, the ACT team will provide specific facts about fluoride and oral health, but it will be up to you to weave those into an entertaining and engaging script. Lastly, you'll see that there are several social cutdowns, so you'll want to think strategically about how you are shooting content so it can work for multiple aspect ratios. 

In your treatment, please break down your approach to how you would balance entertainment and education in this content, as well as what you have in mind for your video location and casting. Please note you do not need to have casting options at this stage, but we'd like to hear details about the type of personality you'd be casting for. For any questions or other project updates, check out the Project Forum.

DELIVERABLES: There are 12 total video assets. 

EXPECTED TIMELINE: HERE

EXPOSURE: We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they're cast, as it is NOT limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.

• YouTube
• Instagram
• eCommerce Sites
• Brand Website

TARGET AUDIENCE: Adults with an interest in personal health, and who use mouthwash as part of their oral care routines. 

TONE/FEEL: Educational & trustworthy, with a bit of light humor 

EXECUTIONAL MANDATORIES: 

• We will need to see someone filling the dosing cap of the ACT Mouthwash, as well as using the mouthwash. 
• We should avoid showing anyone spitting out the mouthwash, though it must be clear that they have not swallowed it for legal and regulatory reasons. 
• We will need to capture someone drinking directly out of the bottle as well as pouring it into a separate clear cup for legal and regulatory reasons. 
• Product will be provided to you by the brand, so you will not need to factor this into your budget considerations. 

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.

In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period, but additional time may be required by the Sponsor, depending on any number of factors.

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed in the Deliverables.
  
  
• TREATMENT (REQUIRED): A more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables. Explain what we can expect to see, and how you'll make it. If it's helpful, we've provided a treatment template HERE.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, editor, artist, etc.) but do not include links to your showreel. Please link to individual videos.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show what you're capable of. Consider a video in which you tell the Sponsor what they can expect, or consider test videos, proof-of-concept edits, animatics, etc. For examples of effective Pitch videos, check out this gallery.

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings. Tongal also reserves the right to request all raw files associated with the project.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES - SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a creator.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.