Lowe's and MrBeast have partnered together for exactly one year now, officially launching their collaboration in June of 2025, which ultimately resulting in the creation of a curated Lowe's MrBeast Storefront. Though Lowe's has proudly sponsored some of MrBeast's endeavors, and was the exclusive build partner for season two of "Beast Games," it's the Kids Club Workshops that have a become a big, consistent, and very popular part of their partnership.

HELPFUL REFERENCE VIDEOS FOR INSPIRATION/TONE:

• Sephora - A sign from above
• Omelegg - A sign from above

*Owing to product availability considerations, you must be able to receive product at an address in the U.S. or Canada*

For over two decades, Lowe's has hosted monthly Kids Workshops that children them to hang out at the store, work with their hands,and put together fun wooden project kits. Starting in 2025, they really kicked it up a notch by partnering with MrBeast to make the activities even more fun and engaging, and since then, kids have been able to collect one of MrBeast's popular Swarm toys with each workshop. The next workshop is coming up soon in July, and now Lowe's wants to put out the word on social media.

The goal of this project is to produce a fun, engaging, and on-trend social video that helps spread the word and lets viewers know to save the date for the upcoming MrBeast Kids Workshop, where kids will get to construct a "super jet" for their Swarm. This will require a mix of live action footage, but success in this project is probably more closely tied to how you handle the animation. Creatively, Lowe's wants to lean into the fun "sign from above" format that's trending now, but they want to give it a Lowe's twist. Like in the example there, they want the camera to start on someone looking shocked and pointing up to the sky, as we see the text "What's in the sky?!" pop up. From there, they want the camera to whip pan to the sky, where we'll see clouds form letters spelling out information about the next Lowe's x MrBeast Kids Workshop: something along the lines of "Save The Date: MrBeast Swarm Jet Workshop July 25th." Then, they want to finish off the video by seeing the Swarm Jet toy fly into the cloud message, making it disappear. 

The live action component can be pretty simple, and you can film with either a camera, iPhone, or other smartphone, but you will still need someone to appear on screen, and you will still want to be intentional about their location and wardrobe. The animation portion is a bit more involved, but still limited in scope, since the format is really just about creating a believable visual effect in the sky after the whip pan. With that in mind, Lowe's is looking for a semi-realistic approach, and leaning towards 3D or stop-motion. If you're planning on proposing a stop-motion approach, Lowe's is able to ship a completed Swarm Jet product to you, provided you are able to receive product at an address within the US & Canada. 

It's important to note that this is a very fast moving project, with final delivery happening within a month's time, so your pitch materials are effectively serving as your pre-production. With that in mind, we'll be looking to see a thorough breakdown in your pitch of how exactly you'd execute on this concept - this includes your proposed location, talent options, and how you will handle the cloud animation process, etc. During the production window, you will be able to collaborate with Tongal and the Lowe's team, but the idea is to come to the pitch table with as fully-baked a plan as possible. Since this video will ultimately be a mix of live action and animation, it's important to note that Lowe's is not allowing AI usage at any point throughout this project, so you have a look at the timeline below and ensure that you're properly equipped to handle all elements of this production within the clipped timeframe.

 

Check out more information in the Background, and for any questions or other project updates, check out the Project Forum.

DELIVERABLES: There is one total video asset.

• One :15 hero social video (9x16)

EXPECTED TIMELINE: HERE

EXPOSURE: We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they're cast, as we CANNOT guarantee that usage is limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.

• Lowe's social media channels

TARGET AUDIENCE: Parents of younger children (ages 8-14) who frequent Lowe's

TONE/FEEL: Fun, exciting, visually engaging

EXECUTIONAL MANDATORIES: 

• You must pitch on the "A sign from above" concept. No other concepts will be considered
• Lowe's and MrBeast must both be mentioned in the video.
• All animation must be an original creation.

AI USAGE: No AI usage of any kind is permitted on this project.

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.

In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period, but additional time may be required by the Sponsor, depending on any number of factors. Unless specifically requested, there's no need to include a budget with your submission.

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed in the Deliverables.
  
  
• TREATMENT (REQUIRED): A more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables. Explain what we can expect to see, and how you'll make it. If it's helpful, we've provided a treatment template HERE.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, editor, artist, etc.) but do not include links to your showreel. Please link to individual videos.

• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show what you're capable of. Consider a video in which you tell the Sponsor what they can expect, or consider test videos, proof-of-concept edits, animatics, etc. For examples of effective Pitch videos, check out this gallery.

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings. Tongal also reserves the right to request all raw files associated with the project.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES - SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a creator.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.