The Manscaped Performance Package 4.0 (ENG | DE) breakdown: Below are the key items that the brand wants the sizzle video to touch on.
Opportunity for Expanded Scope: One of Manscaped's best performing influencer videos has been the Excessorize Me video we'd linked to in the Objectives. Although it's not mandatory, they'd love for one of the German actors you cast to do some sort of table top unboxing / review like that, but in their own style. If they're able to, Manscaped would expand the scope to include a suite of videos just for that, with a full length unboxing video, as well as additional social cutdowns. If this is possible, let us know in your Pitch, and we can see about accounting for that in production.
When we say "wir retten Eier," you're not thinking about breakfast, are you? Sprechen sie Deutsch? How about someone on your team? Manscaped has produced a big fun sizzle video for their luxury grooming kit, the Performance Package 4.0 (check it out here, oder hier auf duetsch), and now they need someone to create a version of that video for the German market. On top of that, when you watch the sizzle, you'll notice that it's a montage of "influencer-style" unboxing clips - Manscaped already has some German clips like that, but they need a good deal more. That's where you come in.
The goal of this project is two-fold: A) Manscaped needs your skills as an editor to recreate that big ballsy sizzle video, while also creating a few cutdowns for social platforms; and B) they need you to source additional influencer-style clips from 6 different German actors. We say "source" because, while you'll be responsible for finding and casting the talent, you don't necessarily have to film them all yourself. It might be easier to do that, but since this is influencer-style, some or all of the talent that you cast could just film themselves remotely. We're not looking for high production value - it can feel like it's shot on a nicer webcam or phone camera - so as long as everyone appears to be in different interesting locations, it's up to you which approach you take. The talent itself should be between 18-25, split between males and females, and you can even include couples if that makes sense - no need for actual influencers though.
In terms of the main sizzle video edit, this essentially is just a German-language recreation, so you don't have to overthink it, but we will be asking each of the talent to run through an entire "unboxing" of the Performance Package in their footage, rather than simply deliver a few select lines, like what you see in this existing clip. This will give you as much to work with as possible, and Manscaped has provided robust general German-language guidelines that should help with filming talent. You'll also be provided with 6 other existing influencer clips, as well as some select b-roll (like this), and general brand assets.
For your pitch, we'd recommend submitting with casting options, if possible. There's more info about the Performance Package 4.0, as well as an opportunity to expand the scope a bit, in the Background, and you can always ask questions in the Project Forum.
DELIVERABLES: There are four total assets:
TIMELINE: HERE
EXPOSURE:
TARGET AUDIENCE: German males, 18-35
TONE:
EXECUTIONAL MANDATORIES:
Shooting live action or stop motion? Our priority is ensuring everyone's safety, so please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We're working hard to keep people working during this extraordinary time, and you should ensure your submission is executable within the anticipated timeline and budget, while also ensuring everyone's safety.
In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.