ABBY&FINN want to make parenting easier by providing eco-friendly products at an affordable price, preventing waste through our unique business model, and helping families in the U.S. provide everyday essentials for their little ones. Learn more about what they stand for here: "Our Mission"

Of course, ABBY&FINN's convenience of not going to the store,  eco-friendly products and free shipping are all amazing, but their real value prop is the AFFORDABILITY - QUALITY - GIVEBACK trifecta... with the Call-To-Action for the: "Free Trial"!

REFERENCE MATERIALS FOR INSPIRATION OR TONE: 

Pop on over to their Instagram: ABBY&FINN on IG and check out these videos below...

• Pampers Ad
• Hello Bello Ad #1
• Hello Bello Ad #2

THOUGHT-STARTERS: 

• It could be cool to animate the "Average Price Per Diaper" graph to show how ABBY&FINN stacks up to the competition. Scroll down on their main page to view the graph!

We're excited to see where your creativity takes you!

The goal of this project is to create a :30 animated video that introduces viewers to the ABBY&FINN brand and their better diapers delivered right to your door, and ends with a call-to-action driving viewers to the FREE TRIAL!

Why ABBY&FINN? Well...

1. AFFORDABILITY - they're less expensive than other subscriptions and more convenient than a family trip to the store.

2. QUALITY - they use thoughtfully sourced ingredients that are ultra-gentle on skin, super absorbent and hypoallergenic.

3. GIVEBACK - they help reduce diaper need! For every monthly box purchased, 30 diapers are donated to families in need.

And now they're offering a FREE TRIAL so parents can see how great their diapers and wipes are for their little one! Each trial comes with 8 diapers and a travel pack of 20 wipes, parents just need to cover the shipping. 

Hopefully, after falling in love with ABBY&FINN diapers, they'll sign up for the subscription... a lil' try your fit before you commit, ya know? Plus, YOUR VIDEO is going to be just the thing to make it happen. Read on to learn more:

DELIVERABLES: Four total deliverables:

• One :30 video (16x9)
• Three alternate :30 versions (16x9). Alternate variations will involve the same characters, locations, and script, and will mostly involve small changes that can be handled in post-production, including changes to CTAs, end-card designs, on-screen text copy, and other minor edits. Additionally, depending on where the creative lands, a version may include a slight variation to the script. This will be decided between the selected producer and client during scripting.

 

TIMELINE:  For the full project timeline please see the Assets section.

 

EXPOSURE:  YouTube. For YouTube TrueView for action best practices please click here.

 

TARGET AUDIENCE: 

• Parents looking to make their life easier and provide the best for their little one. 
• Moms who are looking to free up their time and have peace of mind; they don't want to worry about forgetting to buy diapers (the dreaded going to the empty drawer moment!)

TONE:  Upbeat, happy, emotional, joyful! 

EXECUTIONAL MANDATORIES:   

• Please reference the ABBY&FINN Official Site to see what kind of language they use to talk about their brand, values and product.
• The Sponsor will provide vector files and brand guidelines to help with your animation.  
• Regarding VERSIONS, please consider varying when you mention the “Free Trial”, for example:
  • V1 - starts out with the "Free Trial" @ :01. 
  • V2 - mentions the "Free Trial" around the :05 - :07 second mark, before the “Skip Ad” button.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

• TEXT (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this video.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in the video and what animation style you intend to use. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• SCRIPT (Optional): This should include dialogue from the video you intend to create.
  
  
• STORYBOARDS (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across. You can download the Tongal storyboard template here.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
8. Videos must be in the English language or subtitled.
    
9. Limit 5 submissions per member, per Phase.
    
10. You must be at least thirteen (13) years or older to enter.
    
    
11. The Sponsor reserves the right to repost the contest.
    
    
12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.