ADVANCIVERSARY PREVIOUS CAMPAIGN REFERENCES:

• Advanceiversary Logo
• 90th Anniversary Logo
• Past, Present, Future
• The Checkerboard

From model T's to electric vehicles, the inventions of turn signals, power steering, cruise control, air conditioning, three-point seatbelts, air bags, GPS - and now we even have self driving vehicles! The automotive industry has changed a lot in the last 90 years which makes us wonder, what will the industry look like in another 90 years? This year is Advance Auto Parts 90th anniversary and to celebrate they would like to do a round table video where various individuals - all various types of auto enthusiasts or other interested parties - get together to talk about all that’s been accomplished this far when it comes to the world of cars, to speculate on what mighty happen in the future of the industry. 

We are now looking for filmmakers with experience in live events or interview formats, who can put together and elevate this round table discussion. We want to make this feel more dynamic and interesting, and  we would love to see approaches that utilize multiple camera angles and smart editing to effectively handle a robust and active discussion with all of the participants. This video will require a diverse cast, and it would be ideal if your talent actually has a background, interest, or familiarity with cars and automotive subjects. Find mechanics or amateur racers, Motorsport fans or millennial DIYers who supe up their own cars, or even those hardcore racing simulation gamers who can rattle off engine specs like they've actually seen an engine in person.

To make the video a little more wacky and fun, Advance has also asked if you can cast 3-5 children for a short segment that you can include, to provide some funny responses and asides that could take the overall narrative in an interesting direction. While we do want some organic responses in the video, we are also looking for you to come up with the questions or general script treatment to help guide the conversations. Advance will also provide some guidance points or key messages to include. Think about what is going to make this video captivating to watch. Is there a theme to the questions? A few key questions that get everyone really fired up? That’s up to you to figure out and decide.

In terms of the production itself, we are open to potentially having creative filming locations. Will you plan to film in a decked out garage or a dirt race track? Think about elements to keep the video engaging, like car themed motion graphics to come up throughout video, or maybe even a boisterous host to lead the conversations. Also make sure to keep in mind that these are part of the larger campaign of Advance's 90th Advanciversary. To see some of the content created around Advanceiversary so far, make sure to take a look at the Background section.

In success, there is the potential for you to continue this journey by filming Advance Associates and Advance Social Media Influencers in future episodes of a round table series, so you’ll want to make sure to provide a sturdy foundation to work from. 

 

For any questions or other project updates, check out the Project Forum.

 

DELIVERABLES: There are 8 total video assets

• One 2:00-4:00 Round Table Video (16x9)
• One :30 Round Table Cutdowns (16x9, 4x5, 9x16)
• Two :15 Cutdowns (9x16)
• Two :06 Cutdowns (9x16)

 

TIMELINE: Full project timeline

 

EXPOSURE:

• Advance Auto Part's Youtube, Facebook, Twitter, Instagram, and Tiktok
• Please review the platform best practices page.

 

TARGET AUDIENCE:

• DIYers, motorsports fans, and car enthusiast Millennials
• Secondary target audience: Men, aged 35+ 

 

TONE: Educational, humorous, creative

 

EXECUTIONAL MANDATORIES: 

• Your casting MUST be diverse and should include some individuals with general automotive knowledge or experience. Your cast should also include 3-5 children.
• Your video SHOULD NOT include any third party signage or logos, unless specifically provided or requested by Advance Auto Parts.
• The client will be on set for approvals during production and you should account for that in planning.
• You should keep Advance Auto Parts Brand Guidelines in mind when creating your videos. As well as the Advanceiversary Logo and Past Videos which you can see in the Background.
• You will be required to provide all RAW footage and project files to Advance at the conclusion on the project. 

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects on our platform do move forward, we will notify you in the event the Sponsor decides not to fund any submissions via the project forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and the project team.

 

Shooting live action or stop motion? Our priority is ensuring everyone's safety, and we're now requiring a COVID safety protocol plan for all relevant productions. Please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We're working hard to keep people working during this extraordinary time, and you should ensure your submission is executable within the anticipated timeline and budget, while also ensuring everyone's safety.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and execute this video.
  
  
• TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in the video. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• COVID PROTOCOL (REQUIRED): Please let us know your team’s COVID safety protocols for production. If you’re doing everything yourself, or your team will be working 100% remotely, let us know that this won’t apply. Otherwise, at the very minimum, your safety plan must include information about:
  • What city and state you plan to film in
  • Whether you are filming interiors or exteriors
  • Approximately how many people you plan to have on set
  • How you’ll account for testing, PPE, and distancing on set
  • How you’ll handle talent and backup talent, including any hair, make-up, and wardrobe needs
  • Whether you’ll have a dedicated compliance officer on set
  
  
• APPRENTICESHIP ADVISOR (Optional): The Tongal On-Set Apprenticeship Program is an opportunity to support new & emerging talent in production positions with hands-on on-set experience. Please indicate on the pitch submission form if you would be interested in overseeing an apprentice on your production; your answer will neither increase nor decrease the likelihood of your pitch being greenlit. Tongal will cover the apprentice's day rate outside of your project budget, and if you are matched with an apprentice, your Tongal producer will reach out with more information. To learn more about the On-Set Apprenticeship Program and the responsibilities of an advisor, please click HERE.

• SCRIPT (Optional): This should include dialogue from the video you intend to create.
  
  
• HEADSHOTS/CASTING BOARDS (Optional): Casting notes or concepts, headshots of actors, etc.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
8. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
9. Videos must be in the English language or subtitled.
    
10. Limit 5 submissions per member, per Phase.
     
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
14. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
15. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.