H&R Block turns 70 in 2025, and that's a huge milestone: 70 years of helping people file their first taxes, navigate life's biggest changes, and set their small businesses up for success. That's a long legacy of expertise, built on a solid foundation of real human tax pros helping you with your taxes, both in person and online, and while H&R Block wants to celebrate their history, they also want to do it with one foot planted firmly in the present and both eyes on the future. This is a company that has stood the test of time, maintaining trust from generation to generation of hardworking Americans by embracing change and technology. It's not your great-grandma's tax prep, but H&R Block's values, service, and expertise are the same as what she trusted and expected. No other tax prep company can claim this record.

H&R Block is looking for a few different ways to celebrate their 70th anniversary and all that it represents. Your concepts need to be BIG: we are not looking for a sizzle that shows H&R Block's history through archival images and video. Your concepts need to find a clever and engaging way to drive home H&R Block's unparalleled legacy and focus on human-led tax prep hand-in-hand with their forward-thinking advancements in unconventional, out-of-the-box, and memorable ways. 

Your concept can either be for a big, buzz-worthy video that leads a broader campaign going into tax season 2025, or for an ongoing digital video series that can live across the whole year. Either way, at its core, your concept needs to clearly demonstrate what H&R Block means to and for people and propose how to bring that to life. Heineken's "150 Years of Good Times" campaign is a good example of the kind of approach we mean: instead of celebrating their beer, Heineken used their anniversary to position their role in peoples' lives in ways that reflect how consumers actually interact with their product. Focusing the campaign around how people mispronounce and misspell 'Heineken' was relatable, effective, and focused on when and how people choose to drink a Heineken vs the beer itself.

We want your best and most unique ideas that position H&R Block as the trustworthy legacy brand built on people aided by technology. Your concepts must resonate with hardworking Americans across Gen X, Millennial, and Gen Z audiences; their specific tax questions may differ greatly, but at the end of the day, everyone is just looking for trustworthy guidance at the best price possible. For 70 years, that's exactly what H&R Block has been doing.

For any questions or other project updates, check out the Project Forum.

EXPOSURE: We expect content will be used on the platforms below.

• One-off concepts: these big concepts may be used on broadcast as well as across digital and social in broader campaigns.
• Series concepts: YouTube and YouTube Shorts, TikTok, Instagram, etc.

TARGET AUDIENCE: Hardworking Americans across multiple generations; anyone seeking tax or financial literacy content

TONE/FEEL: Entertaining, surprising, celebratory, trustworthy

In order to be considered, include the below materials in your submission.

• CONCEPT (REQUIRED): Tell us your Concept using up to 250 characters. Remember, a concept is not a detailed script - it is a spark of inspiration or distillation of what will happen when your concept is brought to life. As always, concepts should be clever and engaging.

• HELPFUL REFERENCE LINKS (Optional): Have you seen another idea, video or marketing activation that you think makes for a helpful reference? Feel free to include a link to any existing content that'll be useful when trying to understand your Concept.

1. Creators of selected submissions must provide the standard Tongal W-9, Winner Affidavit, and IP Assignment.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES - SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
4. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
5. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
6. Limit 5 submissions per member.
   
   
7. You must be at least thirteen (13) years or old to enter.
   
   
8. The Sponsor reserves the right to repost the contest at their discretion.
   
   
9. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.