When it comes to the WWE, there has been no sound more ominous, no sign more menacing, than the tolling of a single bell - the signature dirge of the wrestling phenom they call: The Undertaker. For the past 30 years, The Undertaker has been a tremendous force inside and outside of the ring, a seven-time World Heavyweight Champion who's been at the center of countless storylines, epic feuds, and historic matches, and it was he who headlined the first Monday Night RAW in 1993. To honor that connection, USA is looking for 10 fans to pay tribute to The Undertaker, with a :15 DIY video that celebrates one of the most iconic moments, or one of the most unforgettable elements, from his unmatched 30 year career.
We're not talking about wrestling moves here - we can't have you knocking your bro out with a Tombstone Piledriver - no, this is about picking an iconic moment, or a signature element, and coming up with your own way to to cleverly recreate it, reimagine it, or recognize it for fellow fans. Does this mean cosplay with leather hats and a casket? Maybe. But you've got 3 decades to tap into, and you can pull from any era, any team-up, any feud, any character, any costume. American Bad Ass? Lord of Darkness? Hell yes, we're down. You can be as outrageous and over the top as you damn well please, and USA is open to comedy, or even stop motion and animation.
Bust out your leather jackets, motorcycles, strobe lights, and smoke machines, but keep in mind that this can be totally DIY. We don't need steadicams or CGI. We're looking for legit fans here, and as long as your tribute is clearly recognizable and thoroughly entertaining, we're on board. You're welcome to use The Undertaker's Theme too, although it's not required. Get Rest In Peace HERE.
For your Pitch, you can either put together a short synopsis and treatment tell us what you'd like to do, or, if you think you can get it done, feel free to use the Pitch Video to give USA a rough cut. Also, check out this blog post for some tips and tricks on how to best film yourself at home.
DELIVERABLES:
TIMELINE:
EXPOSURE: Social media
TONE: Entertaining, hilarious, exciting, outrageous, unfiltered, rebellious, and wild.
EXECUTIONAL MANDATORIES:
NOTE: Our priority is ensuring everyone's safety, so please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We’re working hard to keep people working during this extraordinary time, and our advice here is to make sure your submission is executable while also ensuring everyone's safety.
In order to be considered for this project you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.