Tongal's 2020 holiday card should show a personified Yule Log relaxing on a couch and watching people in a grid view do the following holiday-themed 2020 activities on Zoom:

• Square 1: Santa riding a Peloton bike
• Square 2: A banana making sourdough bread
• Square 3: Rudolph and the reindeer doing a K-Pop dance on TikTok
• Square 4: Animal Crossing characters lighting a menorah (in an Animal Crossing house or in front of Resident Services)
• Square 5: A woman looking professional from the torso up but throwing pottery on a wheel in messy sweatpants OR wearing sweatpants and surrounded by cats on the bottom
• Square 6: A couple still glued to CNN watching the election map
• Optional Additional Squares: You can also include 1-3 additional Zoom square designs in your sample art for a total of up to 9 Zoom square 'scenes.'

Your card design should also include this message:

We know this holiday season is weirder than usual...but we hope yule find ways to make it special.

– Your Friends at Tongal

What a year this, er, year has been. Like you, we won't be sorry to see 2020 in the rearview, but we'd be lying if we didn't say there were some things worth remembering and celebrating this holiday season, like sweatpants, sourdough, and Animal Crossing – and being able to gather close with those we love, whether in-person or over Zoom, 2020's weirdest consolation prize.

We're looking for one graphic designer to bring our idea for Tongal's 2020 holiday postcard to life. You can take a look at previous cards for reference, but we're open to a range of styles. We've outlined the creative ask in the Background section, so read on for more details.

 

DELIVERABLES:

• One holiday postcard: 5x7, full-color, single-sided, full-bleed, in a PDF @ 300dpi. Art will need to incorporate the creative ask and the holiday message shared in the Background.
• One 1080x1080 version for social, without the holiday message baked in.

 

TIMELINE: Final design will be due by EOD November 30th.

 

EXPOSURE: Direct mail to Tongal partners and clients, Tongal's Instagram. 

 

TARGET AUDIENCE: Tongal partners and clients and Instagram followers.

 

TONE: Celebratory, cheeky, humorous, a little weird.

 

EXECUTIONAL MANDATORIES: 

• Your pitch must include a sample/rough design of the holiday card
• Design must bring to life the creative ask in the background section
• Design must incorporate the holiday messaging for the 5x7 postcard version.

In order to be considered for this project, you must include the below materials in your submission. 

 

• DESIGN (REQUIRED): One 5x7 or 1080x1080 sample of your proposed design, JPG or PNG.
  
  
• NOTES (Optional): Any additional information or artists' statement you'd like to provide.
  
  
• SOCIAL MEDIA HANDLES (Optional): Give us any of your personal or professional social links so we can tag you when we post to the relevant channels.

1. Preferred format for upload to the Tongal website is .png or .jpg. Should your submission be greenlit, you will also be required to provide layered design files.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A DESIGN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
8. Designs must be in the English language or subtitled.
    
9. Limit 5 submissions per member, per Phase.
    
10. You must be at least thirteen (13) years or older to enter.
    
    
11. The Sponsor reserves the right to repost the contest.
    
    
12. The Sponsor will be entitled to reasonable revisions on the finished Designs without providing additional compensation.
    
    
13. In order to process payment, you must submit the standard Tongal W-9, Winner Affidavit, and IP Assignment.
    
    
14. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.