Creatively, we do not need to get into the nitty-gritty details of Nature Made's operations and productions, and this concept is meant to simply demonstrate a broader commitment to quality from Nature Made. Additionally, there is a personal turn we want to try and lean into. This is less about flaunting an accolade, and more about expressing the excellence that goes into the product. We want customers to feel that by choosing a #1 recommended brand, they are making the empowering choice to prioritize themselves. You can't be at your best if you don't choose the best, and while "#1 for a reason" is the priority, concepts that are able to make space for this secondary messaging will be considered closely.

The goal of this project is to source specific concepts that demonstrate Nature Made's "#1 for a reason" campaign idea. Nature Made is known to be the #1 Pharmacist recommended supplement brand, but what efforts went into that achievement? Behind their quality assurance, there are teams of experts that uphold Nature Made's commitment to great supplements every day. The #1 recommendation is important, but we want to speak to consumers and have them relate to the work behind the award. We need concepts that clearly express that message and are flexible enough to extend to both video and still imagery as part of a larger brand campaign.

 

EXPOSURE: 

• This will lead to a :15 video for broadcast
• The sponsor would like concepts that allow for other visual mediums as well. 

 
TARGET AUDIENCE: The average age of their consumer is 51, they are intentional with everything they do. They view their health and wellness as multi-dimensional and they believe It helps them to live the life they want to live today and protects them from some of the struggles they worry about for tomorrow. They try to make balanced choices and incorporating healthier actions throughout their day. 

But life isn’t always simple. Work, family, the world around us, all of it can be hard! At times, they struggle to make it all work, and aspire for easier ways to balance out the challenges life throws at them. Vitamins help them get the right nutrition for a variety of different health challenges. They believe in its power and helping them live a healthier life. 

 

TONE:  Approachable, helpful and honest. Should not utilize humor unless lighthearted. Should not be irreverent.

Tell us your concept in 250 characters or fewer. Remember, a concept is not a script but a broad idea that often require you to consider formats and frameworks for multiple executions for a campaign.

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
2. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
3. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
4. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
5. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
6. Limit 5 submissions per member, per Phase.
    
7. You must be at least thirteen (13) years or older to enter.
   
   
8. The Sponsor reserves the right to repost the contest.
   
   
9. Creators of selected submissions must provide the standard Tongal W-9, Winner Affidavit, and IP Assignment.
   
   
10. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.