1-800-Flowers is in the business of helping people connect to the important people in their lives. It is our mission to deliver smiles.

 

REFERENCE VIDEOS FOR INSPIRATION OR TONE: 

Emotional: Subaru Commercials
Humorous: Amazon

Other:

• Pandora 
• Minute Maid 
• Dove

The concepts should spark interest for 1-800-Flowers.com and drive everyday gifting (birthday, anniversary, get well, just because). 

The takeaways should be: 

• 1-800-Flowers.com can help me to express and connect with the important people in my life - for any occasion or “just because”

Product Benefits:

• Unparalleled selection of floral and gifts with compelling design, style, and quality for all occasions and price points
• Easy and convenient to send
• A “wow” to receive (at times unexpected surprise)

Emotional Benefit:

• Helping the sender (great shopping experience) and the recipient (beautiful, thoughtful gift) feel special

Key Brand Notes:

• Same day, any day service
• Satisfaction guaranteed
• McCann family florists
• Partnership with the best growers + the best network of professional florists
• In business for over 40 years
• Your trusted, savvy “go-to resource” for the best floral and gift advice
• Has truly original products (wide assortment, pricing, and design)
• Helps express myself perfectly (right gift, right time, guide me through gifting)
• Has a caring team obsessed with service (works with the best florists throughout the nation, top growers across the globe)
• Makes it easy to deliver a smile  (24/7 online, mobile, phone)

 

EXPOSURE:

• YouTube and 1-800-Flowers.com social channels

 

TARGET AUDIENCE:

• Social, active, thoughtful adults 25-65 with a core focus on adults 35-54, 35-65

 

TONE:

• The concepts should feel at once relatable, personal and authentic while alternating between humor and sentiment. While more upbeat than melodramatic, the concepts should strive to create an emotional connection with the viewer. Overall, DELIVERING SMILES. This should NOT be explicitly messaged in the concept (too “on the nose”) but this is a key brand tenet.

 

EXECUTIONAL MANDATORIES: 

• Please stay away from controversial topics
• Please strive to prominently yet unobtrusively weave product into the concept where possible
• Your concepts need to understand and define the role of the 1-800-Flowers product (prominence, use of, placement, etc.)

In order to be considered for this project, you must state your concept for a 1-800-Flowers.com ad in 250 characters or less. Three concept creators will be awarded $250 each.

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
2. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
3. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
4. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
5. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
6. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
7. Submissions must be in the English language or subtitled.
    
8. Limit 5 submissions per member, per Phase.
    
9. You must be at least thirteen (13) years or older to enter.
   
   
10. The Sponsor reserves the right to repost the contest.
    
    
11. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.